While you’re great at interacting with a crowd or spreading your business name by word of mouth, managing your business reputation online can be challenging. However, in 2019, all businesses need to keep track of an online reputation. It only takes a couple of hours for bad customer experiences to go viral—and you want to have a plan of action ready if this were to occur. Here are our 4 professional marketing tips for managing your online reputation for your local Colorado business.
1. Keep your site and social media up to date.
Nothing give potential or current customers less confidence in your business than logging on to find nothing on your social media or website up to date. If you want to be successful in the online space, you need to remain relevant. Up-to-date blog posts, curated reviews, and exceptional social media profiles will help you show up higher in search results and create raving fans.
2. Don’t respond to bad reviews immediately.
If you receive a bad review from an irate customer, don’t respond immediately. You might want to take action fast. You might feel slighted or frustrated but it’s best to remain calm. Internet reviews and responses don’t disappear. It’s better to respond to a negative review once you’d had time to cool off and create a professional response.
3. Admit mistakes and commit to improving them.
If a customer points out a negative action item on your part, don’t deny it. If you know your employees or your business overall was in the wrong, admit it and move on. Customers will be thankful for the transparency and more likely to forget the mistake than hold a grudge.
4. Invest in online relationships.
In the age of social media, online relationships are just as important as face-to-face interactions. Having someone at your business really invest in maintaining customer relationships via Instagram or Facebook can improve how customers view you overall. Plus, Facebook is known to add “business response time” to their business pages—and you want your customers to know you are always there to answer their questions.
Still wondering why you need to employ an online reputation management plan? Read our article, What Is Online Reputation Management—then give us a call at 970-691-6149 to discuss our online reputation management services in Northern Colorado and beyond.
Need Help Managing Your Online Reputation? Call Beyond Blue Media Near Denver Today
At Beyond Blue Media, we offer online reputation management services throughout Northern Colorado. We love helping local Colorado companies in a variety of industries—HVAC, plumbing, construction, franchise, restaurant, real estate, restoration, and more—manage their online presence. We’ll help clean up your social profiles, vet your Google listings, read your reviews, and get started on developing the best campaigns to bring in qualified leads via search marketing and more.
Need a website facelift? Our team is also skilled in website design, backend development, and logo creation to give your digital presence the best look and functionality. Online reputation is so important—don’t give your customers a negative first impression. Call Beyond Blue Media today at 970-691-6149 or fill out our online contact form—we’ll be in touch soon!
Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer online reputation management services across Northern Colorado. Our service areas for online reputation management include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.
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