Does my Denver business need local SEO? The short answer: is yes. In order to succeed locally and beat out the competition, you’ll want to engage with customers on Google Maps and in the Local Pack. Here, we’ll discuss local SEO and how to get help optimizing your local listings.
What Is Local SEO?
As a small-to-medium-sized business with a website, you’re likely familiar with search engine optimization (SEO). However, you might be unaware of local SEO. Local SEO is the optimization of a website for local search results. Basically, it’s how your business gets listed on Google Maps and in the local pack (aka the list of businesses that pop up when customers search for terms like “restaurants near me”).
How to Optimize for Local SEO
Claim your business.
If you’ve never engaged with Google My Business, you’ll need to claim your listing. To do so, simply search for your business name on Google and select ‘Claim This Business’ on the right-hand side of the screen. Google will send a postcard to your business address to confirm legitimacy—once you confirm receipt, you’ll be able to optimize your listing with updated contact information, new photos, FAQs, and responses to reviews.
Embed Google Maps on your website.
With the help of Google Maps Embed API, you can place a street view panorama or interactive map on your website. This can help users easily find your local listing directly from your website.
Get on-page SEO right.
Improve your local SEO by including the location on your landing pages, in your title tags, and in on-page headers. Clearly tell Google what products or services you offer and where you offer them. Directly stating this is the only way Google will comprehend what exactly you do and where you do it.
Need Help With Local SEO? Call Beyond Blue Media Near Denver, CO
When it’s time to realign your marketing strategies, an extra set of eyes can be a dream come true. At Beyond Blue Media, we offer digital marketing services to Denver businesses and beyond. We love helping local Colorado companies in a variety of industries—HVAC, plumbing, construction, franchise, restaurants, real estate, restoration, and more—manage their online presence and build websites and marketing plans that convert. Call us today at +1 (970) 691-6149 or fill out our online contact form—we’ll be in touch soon!
Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer digital marketing services across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.