Hiring a digital marketing agency is a big step for any business—but how do you choose the right one? They’re all promising similar things—better Google rankings, more revenue, high ROI—and they all seem just fine. What sets a great digital marketing agency apart from the rest? While we can’t give you the right answer for your unique situation, we can offer some advice. Here are three mistakes to avoid when hiring a digital marketing agency.
3 Mistakes to Avoid When Hiring a Marketing Agency
Falling for fancy SEO presentations.
Every digital agency will start with SEO when pitching their services. Beware of fancy “SEO audits” that tout the company’s secret formula to success. There’s no magic potion for better Google rankings. It’s just hard work, adherence to Google’s rules, and a solid implementation strategy. If any agency fails to explain SEO to you in layman's terms, run away.
Choosing the cheapest agency.
Cheap marketing agencies are likely cheap for a reason. If you receive an offer that’s much lower than your other quotes, consider turning elsewhere for services. These individuals may not value their own work or they may be new to the business. While you don’t have to overpay for quality marketing services, don't sell yourself short to save a few bucks either.
Only looking locally.
The beauty of digital marketing is that it can be done from anywhere in the world. You don’t have to choose a local agency, you can broaden your horizons and get a better ROI. Any agency, no matter where they’re located, should be able to dominate your local market and produce quality Local SEO results from anywhere.
Need Help With SEO? Call Beyond Blue Media Near Loveland, CO
When it’s time to realign your marketing strategies, an extra set of eyes can be a dream come true. At Beyond Blue Media, we offer digital marketing services to Loveland businesses and beyond. We love helping local Colorado companies in a variety of industries—HVAC, plumbing, construction, franchise, restaurant, real estate, restoration, and more—manage their online presence and build websites and marketing plans that convert. Call us today at 970-691-6149 or fill out our online contact form—we’ll be in touch soon!
Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer digital marketing services across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont