So, your safety and supply company doesn’t show up on Google. You’re a little peeved, right? You’ve built a website. Your word-of-mouth traffic is phenomenal. But, potential customers are having a hard time finding your company on Google. Frustrating, no?
In order to attract the right traffic (and Google’s attention!) you need to optimize your site and its web pages in a specific way. If you’re not exactly sure what search engine optimization (SEO) means or how to optimize your website to rank on the first page of Google, follow along.
3 Reasons Why Your Safety and Supply Business isn’t Ranking on Google
Google can be picky, but thankfully there are ways to alert Google of your online presence. Here are a few reasons your safety and supply company might not rank on page one (and how to fix it!).
1. You haven’t claimed your Google My Business listing
Is your safety and supply business not showing up when searched for by name in Northern Colorado? This could mean you haven’t claimed your Google My Business or Google Maps listing. Alerting Google of your existence as a business is the first step in showing up on the right-hand side of a search query (you know that little tab on the side that shows all of your business information like location, reviews, hours of operation, and contact information!).
It’s free to set up and easy to manage. Just claim your listing on Google My Business, enter your business information, and submit it for Google’s review. They’ll alert you once your listing is up and running in search results.
2. Your site isn’t SEO optimized
Search engine optimization is a little more tricky than just claiming a profile—yet, it’s so important in ranking for specific, local keywords. If you don’t know what SEO optimization is or you’ve never thought about how to organize your site to a search engine, it likely is not properly configured.
To begin working on SEO optimization, you need to make sure that you are creating content that is relevant to both searchers and search engines (and that you’re targeting the right keywords for your area!). In order to optimize your safety and supply the company’s website for search engines, it’s best to bring in the big wigs (aka SEO specialists!) to analyze and create a plan of action.
3. Your online reviews are bad (or they don’t exist)
Another major reason your site isn’t showing up on Google? Your company’s online reviews are really bad (or they just don’t exist). Google takes reviews pretty seriously and bad online reviews can hurt your ranking score. Nonexistent reviews can also ping to Google that you’re just not relevant.
To remedy the bad or nonexistent reviews, encourage all customers to leave a Google review after service. Reminding them in person, on the phone, or through a quick listserv email (if you have a company newsletter!) can be a quick way to win quality reviews.
Choose Beyond Blue Media: Your Fort Collins SEO Company for Safety and Supply
Many SEO companies promise you top-ranking websites, but can’t deliver results. Here at Beyond Blue Media, we’ll tell you the truth about SEO and digital marketing. We work with you to understand search engines and the digital space by creating a digital marketing plan we can tackle together. When you’re looking for a Fort Collins SEO company, Beyond Blue Media is the one to call. Contact us online today or give us a call at 970-691-6149.
Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer digital marketing and SEO services across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.