You’re looking to grow your restoration company, right? Whether you’re a small mom-and-pop shop or a locally recognized brand, incorporating the right digital strategies into your marketing plan can help you increase business leads and sales exponentially.
Knowing which strategy is the right strategy for you is the hardest part. Let’s start by breaking down four of the top digital strategies. Then, we’ll give you our best advice on how to implement them into your existing marketing plans. Here we go.
1. Try email marketing
Email is still a major player in the marketing game—especially for small to medium-sized restoration companies. Why? Because email can help you stay connected to past customers, build relationships with new customers, and provide overall value to your list. Most restoration companies don’t have an email list set up within a delivery platform like MailChimp—and they’re missing out on a major sales avenue.
Sending a consistent, professional newsletter each month can help your restoration company stay top of mind in the Northern Colorado market. Plus, MailChimp is easy and cost-effective!
2. Optimize local Google My Business listings
60% of Americans use smartphones to search for local restoration companies and other services—and often, a Google My Business listing appears first (even before your website link!). Optimizing your local listing to include correct hours, phone numbers, and even services in Google can help you appear credible, even before a customer visits your website.
3. Practice SEO
Customers search online for specific restoration questions every day. How do I stop a water leak? Does my roof have hail damage? Who do I call to restore my home after a house fire? If you want your restoration company to pop up as an industry leader, you’ll need to cater to these questions. Practicing SEO, or search engine optimization can help your restoration company’s website appear first on Google (and, with answers to popular questions, you could also appear as a thought leader on restoration topics—a win-win!)
4. Set up call tracking (and other data analytics)
For anyone interested in marketing a business, the best piece of advice is this—track everything. Data is king in the marketing world, and having access to data is the first step. First, set up call tracking (this lets you know how customers found you!) and Google Analytics (this gives you information on how people use your website!). Once you have a significant amount of data, you’ll be able to tie a sale back to its source and understand the types of marketing that work for you.
Need Marketing Services Near Fort Collins? Beyond Blue Media Can Help
Beyond Blue Media is a full-service digital marketing and traditional marketing agency located in Fort Collins, Colorado. From search engine optimization to digital advertising to printed materials, our agency can provide for all of your marketing needs in 2019 and beyond. We work with small to medium-sized businesses in a variety of industries—check out our clients to learn more. Take the first steps to a successful marketing plan by contacting Beyond Blue Media online today—or giving us a call at 970-691-6149.
Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer digital marketing services to businesses across Northern Colorado. Our service areas for include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, Longmont, and the surrounding areas.