Marketing is an ever-changing field. If it was easy, we’d be out of a job—and your local Denver business would have customers flocking in droves to schedule your services. Sadly, that’s not usually the case and local business owners, like yourself, need helpful marketing advice from professionals. Here are our answers to five of the most common digital marketing questions.
5 Common Digital Marketing Questions + Answers
Here are the most common questions about digital marketing we get from clients and our best advice for how to tackle them:
1. Is social media worth my time?
While you likely subscribe to a number of accounts on your own time, social media can be a challenge for any local business to take on. Creating social content takes time—so ask yourself: do we have the resources to create quality, engaging photos, images, and captions? What about community management? Who will respond to customer tweets, Instagram comments, and DMs? Social media can be a great investment if you know what platform your audience lives on and you have the necessary resources to get the work done right. If you lack the time or manpower, consider your investing some of your budgets in social media, instead.
2. Does email marketing still work?
Email marketing is the king of online marketing channels. While it may be a dying form of communication between friends, data proves it’s still a great channel for marketing your business. One caveat: you have to make sure you’re targeting the right customers at the right time. Email marketing can easily go South if you implement the wrong strategy. Wrong messaging, improper targeting, and poor timing can push customers to unsubscribe instead.
3. My Denver business is small. What should I invest in first?
We work with small businesses in and around Denver, Colorado every day—and we tell them to research their customers before making any marketing decisions. Knowing where your audience shops online and spends their free time is half the battle. Moreover, it’s important to know how your customers prefer communication, where they live, and how much they’re willing to spend on your services. Once you have this data, you’ll be able to make a more informed decision on where to spend your marketing dollars.
4. What’s my competition doing? And, how can I do better?
Having a competitive advantage never hurt. To edge up your marketing strategy, take a quick glance at what your competitors are doing online. What does their website look like? Is it mobile-first? Do they engage with customers on social media or do they leave reviews unanswered? Look for gaps in your competition’s strategy, then implement these findings in your own.
5. Why should I hire a marketing agency?
Hiring a marketing agency means hiring experts. With a new, fresh perspective on your business, a marketing agency will be able to quickly tackle any major projects and set your business up for quick wins. Plus, taking the marketing tasks off your plate will give you more time to run your business and enjoy your days off.
Beyond Blue Media: Digital Marketing Services Near Denver
Need help with digital marketing for your local restaurant, brewery, real estate firm, or HVAC company? Ready to showcase your best content online? With more insights, our team can turn your local audience into raving fans across the web. We offer full-service social media and digital marketing in Denver and beyond. Our team can help you create a basic, fundamental social media content strategy that produces lasting results. Contact us today online or over the phone at 970-691-6149!
Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.