Does My Business Need Social Media?

Does your business need social media?

The simple answer is yes, it does.

Whether you’re a small local HVAC company or a national makeup brand, social media is a vital piece of your marketing strategy in 2021 and beyond. There are currently 3.5 billion social media users worldwide across platforms such as Facebook, Instagram, Twitter, and more. These users span the generations and include a diverse array of individuals within most demographics. So you can rest assured, your customers are online—and you should be too! Here’s why.

3 Reasons Why You Need to Be on Social Media in 2021

People can’t become your customers if they don’t know about your business. Moreover, people won’t use your business if they don’t think you are trustworthy. Social media boosts your credibility and trustworthiness tenfold. However, the time it takes to grow followers, create content, and manage multiple profiles can seem daunting. That’s where the pros can step in. Here’s why social media management and marketing is a worthwhile investments.

1. Showcases authenticity

Today’s customers are becoming increasingly tech-savvy. Before they decide to do business with you, most will do a quick Google search to browse your website and social media. Roughly 90% of shoppers will research a company online before following through with making a purchase or booking a service. Don’t have a social media presence? That might be a red flag for some customers. 

Customers want to see real people online. Social media gives you a chance to show the human aspect of your business. It can breathe life and personality into your business or brand. Sure, social media is for communicating important information to customers, but it also helps you connect with them. It gives you a chance to make your customers laugh – to inspire them. Treat your Instagram or Facebook page like you’re talking to neighbors and friends. This is a great way to showcase your authenticity and it gives potential customers an idea of the type of people they’ll be working with.

2. Improves engagement

Business is all about connecting and engaging with your customers. Forming those relationships is a crucial part of increasing your reach and growing a small business. Think of social media as a way to connect with more people at a greater rate. You aren’t limited to word-of-mouth when it comes to cultivating relationships with potential new customers. You can increase your engagement with individuals who might not have otherwise ever come across your business. You aren’t limited by geography. You can attract engagement from customers on a national or even a global scale. Social media is your ticket to building more relationships and gaining more attention for your business.  

3. Provides customer support

When people need assistance or want to contact a brand about something, they will often turn to social media. In addition to showcasing your personality, social media now serves as an easy-to-access customer service platform.

When managing social media accounts, it’s important to understand how each platform works and how quickly your customers expect you to respond. Having a quick response rate can improve your standing with social media algorithms. When you have someone to manage your social media for you, they can help you keep up with customer comments and messages. This will lead to happier customers and increased social media engagement. 

Beyond Blue Media: Your Social Media Management Company 

Does your business need social media management? If you want to be successful in this modern digital age, the answer is yes! Social media is crucial to your business marketing strategy, but it doesn’t have to be stressful to manage. Take the first step by calling Beyond Blue Media today at 970-691-6149 or contacting us online. From creating social media profiles to regularly engaging with your customers, we are your premier full-service social media management company.


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