As a construction company, interacting with customers in person and providing them with excellent service is your bread and butter. Reaching customers online? Well, that can be a whole other beast—and you might have quite a few questions.
Does my construction website need a blog? And, if so, why? As a digital marketing firm, this is one of the most common questions we get from clients. If you’re wondering how important website content is and whether you need to blog for SEO, read on.
Does My Construction Website Need a Blog?
Let’s start by answering your main question: does my construction website need a blog? And, that answer is yes. Yes. Thousand times yes.
When you think about “blogging” you might picture the fashion bloggers your daughter follows on Instagram...but blogging is so much more and can be utilized for almost any business. (We write blogs for design, HVAC, and even restoration companies daily—so it’s definitely possible for you!).
Why Is Blogging Important For My Construction Website?
Why do we write blog content? Blog content is important, even for a construction website, because it helps promote your site organically online. Let us explain what we mean by providing three benefits of blogging for your construction website.
To Maximize Your Organic Presence
First and foremost, blogging will help to maximize your organic presence online—aka your company’s website will show up in a Google search more often. How? When you blog, you can choose your target keywords (aka words that are highly searched in your area) and help potential customers find answers to questions about construction quickly. Happy customers that find answers fast will be more likely to return to your site and use your services in the future.
To Gain More Qualified Traffic
You want more website traffic, sure—but if your traffic isn’t leading to calls and sales, it’s no good. Blogging with long-tail keywords (or question-like keywords with lots of characters) can help funnel the right potential customers your way. More qualified traffic can lead to more sales, so what’s there to lose?
To Boost Authority
Not all blog posts will generate qualified traffic that leads to a sale. Some will “flop” in this respect, but that doesn’t mean they are useless. Authority is important, too.
You see, the higher a page ranks and the more people click the listing (even if they’re not local to your area and are unable to schedule a consultation!) the more authoritative it is in Google’s eyes. Higher authority means Google will start treating your website with more respect—and, eventually, more of your posts will rank higher (even in your local area!).
Let Beyond Blue Media Grow Your Local Traffic Near Fort Collins, CO
Do you still need some convincing? Call Beyond Blue Media today—970-691-6149—or fill out our online contact form. We want your construction company near Fort Collins, Colorado to be successful in 2019, and if you’re not blogging, you’re missing out!
Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer blogging and full-service digital marketing to businesses across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, Longmont, and beyond.