Go to Google and type in the name of your business. What do you see? If you’ve properly claimed and optimized your Google Business Profile, you should see a sidebar with your business info. On mobile, your business snippet will pop up first.
This is known as Google’s Knowledge Panel. It typically pulls information from Google Business Profile to better direct customers to local restaurants, car dealerships, shops, and home services. But how can optimizing your local information influence your SEO rankings?
How To Get Started With Google Business Profile
To get started with Google Business Profile and local SEO, you’ll need to first claim your business online. If you’re a new business or you’ve never claimed your profile, you should see an option to “Claim this Business” in the Knowledge Graph. Once you claim, Google will send you a verification code via snail mail or by phone to confirm you’re the real deal.
Once your Google Business Profile profile is claimed, you’ll want to fill it out as fully as possible. Include your business name, address, phone number, and contact information.
How Does Google Business Profile Influence My SEO Ranking
Having a complete and claimed Google Business Profile profile is the first step to creating a strong local SEO strategy. All of the content you produce for your local listing is easily searchable by users and Google. By having this information easily crawlable, you’re also helping Google provide searchers with more relevant content.
Second, you have a chance to rank your business locally above the fold. As you may notice, Google prioritizes paid advertising, rich snippets, and knowledge graphs above organic listings. No matter your business, optimizing for local SEO will put your business on the map and in the Knowledge Graph—meaning it will show up above your blog posts and web pages.
Need Help With Local SEO? Call Beyond Blue Media Near Loveland, CO
When it’s time to realign your marketing strategies, an extra set of eyes can be a dream come true. At Beyond Blue Media, we offer digital marketing services to Loveland businesses and beyond. We love helping local Colorado companies in a variety of industries—HVAC, plumbing, construction, franchise, restaurant, real estate, restoration, and more—manage their online presence and build websites and marketing plans that convert. Call us today at 970-691-6149 or fill out our online contact form—we’ll be in touch soon!
Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer digital marketing services across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont