We’ve discussed this before on the blog, but let us say it again: every business—big or small—needs an online presence in 2019. Sure, you’ll want to start a social media account for your company and update your Google My Business listing ASAP, but your website is still really important. In order to be competitive in the online marketing space, you’ll need a well-optimized website to house company information. Well-built and optimized websites help attract potential new customers and maximize lead generation. Here’s how to do it.
Make your website easy to find.
If no one can find your website, it doesn’t matter what it looks like—no leads are coming in. First, make sure your web address is similar to your company name. An easy way to advertise your online presence is to include links to your website on all social media and in print advertising campaigns (i.e. business cards, banners, etc.)
Looking to show up first in a Google search? Consider hiring an SEO company or digital marketing agency to audit your site and provide SEO recommendations. Keyword research and SEO optimization can ensure that your business is actually being found by users who are in the market for what you offer.
Put your contact information everywhere.
Nothing is more frustrating to a potential customer than having to hunt around to find a phone number or email address. If you want to generate real leads, put your contact information everywhere. Easy-to-find phone numbers will do wonders for your online lead generation.
Build out multiple service pages.
SEO tip number one: create multiple service pages to generate more promising leads. Customers want to know if your business is right for them before they call. If they are not presented with enough information about your services upfront on your website, they may call just to find out what exactly you offer...and that call may not lead to a sale.
Building out multiple service pages lays it all out for potential customers and takes the question-and-answer game out of the equation. More informed customers are more likely to call and schedule service than just call to ask for help.
Create a functional homepage.
Your homepage is, most likely, the first place a potential customer is going to land. Make it look inviting, but not overwhelming. Your homepage should serve as a catch-all for anyone who might want to learn more about your business. Explain who you are, and where you are located, and give an overview of your services. Make sure that your homepage has a general call to action, too, and includes the phone number at the top of the page.
Don’t forget to create useful content.
SEO tip number two: use content to draw in leads. To use your website as a lead generation tool, any SEO specialist will tell you that blogging is a necessity. Creating valuable content and sharing that content regularly on your site is critical—and can lead to new customers that find your site through a simple Google search for a non-branded keyword. Content also helps you create value for your existing customers and sets you up as the local authority on a topic.
Want to Build a Website That Generates Leads? Call Beyond Blue Media Near Fort Collins
Need a website facelift? At Beyond Blue Media, we offer online reputation management and website design services throughout Northern Colorado. We love helping local Colorado companies in a variety of industries—HVAC, plumbing, construction, franchise, restaurant, real estate, restoration, and more—manage their online presence and build websites that convert.
Our team is skilled in website design, backend development, and logo creation to give your digital presence the best look and functionality. Online reputation is so important—don’t give your customers a negative first impression. Call Beyond Blue Media today at 970-691-6149 or fill out our online contact form—we’ll be in touch soon!
Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer website design and digital marketing services across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.