August 26, 2019

How To Choose the Right Ad Platform for Your Business

If you’re looking to grow your local Denver business, you’ve likely heard this advice before: buy digital ad space.

It’s great advice, really—but what people don’t tell you is that there are huge differences between ad platforms. From LinkedIn to Facebook to Google, each has its own unique benefits. So, how do you choose the right platform for your industry, audience, and location?

Top 4 Advertising Platforms: When to Use Them

Digital marketing—and the internet in general—has become a place of overloaded information. It’s quite deafening to customers and, for local businesses in Denver, it can be hard to cut through the noise. Here, we’ll discuss 4 of the top digital advertising platforms and when to use them to reach the right people.

Google Ads

Google Ads (formerly Google AdWords) is a platform that helps you get to the top of a search without having to rank organically. By bidding on keywords, you can set the direction for you campaigns, too. Ideally, it’s best to begin a Google Ads campaign if you’re looking to drive customers to a specific product or service. 

Best part? Nearly everyone uses Google, so you don’t have to worry if your local audience is online—trust us, they are!

Facebook

Facebook is the ad platform of the past for some forward-thinking digital marketing experts. Once the most popular digital platform, Facebook has lost its luster in selling items and services. But, there’s still an opportunity for brand awareness. Use Facebook Ads if you’re looking to remarket to past customers or show off your new brand image.

Instagram 

In 2019, Instagram is a social media app to know—and they offer digital advertising services to businesses across the world. However, when compared to Facebook, you’ll see that they lack an excess number of placement options. If you dig deeper, you’ll also find that Instagram caters to a younger, more millennial audience. 59% of Instagram users are under 30 years old.

LinkedIn

Is your Denver business in the B2B space? Consider LinkedIn ads instead. With over 590 million professional members, you’re sure to catch the eye of someone in your network or beyond. LinkedIn can be great for marketing services or products to businesses and achieving brand awareness with the correct audience. 

Which Ad Platform Is Right For Your Denver Business?

Consider user intent. What do you think your ad audiences are looking to do? How will you target your advertisements to customers? Are you hoping they’ll buy something or do you just crave brand awareness? Once you know these questions, you can help yourself narrow down the best ad platform for your business online. 

Beyond Blue Media: Digital Advertising Specialists Near Denver, CO

If you’re exhausted and trying to run your own ad campaigns, research keyword trends, post on numerous social media pages, and optimize your website, we’re here to help. Let us worry about marketing for you…so you can actually run your business. Our team offers full-service digital advertising near Denver that produces lasting results. Contact us today online or over the phone at 970-691-6149!

Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.

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