Contact forms are important—and probably more important than you’d guess for securing leads. After browsing your website, filling out a contact form is the easiest way for a potential customer to get in contact with you. Not everyone likes to talk on the phone or simply doesn’t have the time—so contact forms give them convenient access to your business. But, do you know the difference between a good contact form and a poor contact form? Here’s how to improve your contact form for the best user experience (and to secure more leads for your rehab center!).
We’re a Rehab Center—Does Our Website Need a Contact Form?
Yes, absolutely. Even if you have an email address or phone number prominently listed on your website, a contact form is essential. You’ll be able to better track potential leads, filter out real leads from spam, and keep your system organized. Also, contact forms are fairly standard practice for website developers. Don’t have a contact form on your rehab center site? We’re Beyond Blue Media—located near Denver—and we can help!
What Should a Contact Form Include?
Website user experience is all about understanding your customers and how they interact with your website—and psychology plays a major part in gathering leads. You’ll want to be careful with the language you use in your contact form. Good contact forms should include:
- Copy to encourage outreach—words like “FREE consultation” tend to improve leads
- An email sign-up field (and maybe a place to add their name, if you want to get personal)
- A call-to-action button that’s non-committal, like “Go” or “Submit”
That’s it. Unless you have another pressing question you need answered up-front, don’t add too much to the contact form. Requesting too much information now will only encourage your users to forfeit your contact form before submitting. Remember, you can always follow up once you have their email address to ask for more information!
Should I Require a Phone Number on My Website Contact Form?
No. Users, even in 2019, can be super concerned with privacy. Adding a phone number feels invasive—and no one likes spam calls. Even if you don’t plan to use the phone number to spam users with annoying sales pitches, adding this field to a contact form can scare away potential leads.
Beyond Blue Media: Denver’s Full-Service Digital Marketing Agency for Rehab Centers
When it comes to turning website leads into patients, we can’t answer the phone for your team, but we can get you pretty darn close. As a full-service digital marketing agency serving Denver and the surrounding areas, we can ramp up your digital marketing and turn your website and social media into lead-generation machines.
We work with clients to improve local search engine optimization, digital advertising, printed materials, and more. Our agency can provide for all of your marketing needs in 2019 and beyond. Take the first step to a successful marketing plan by contacting Beyond Blue Media online today—or giving us a call at 970-691-6149.
Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer digital marketing services to businesses across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, Longmont, and the surrounding areas.