June 21, 2019

How to Use Facebook Ads to Distribute Your Content

Blog content and Facebook ads might seem like two separate departments...but did you know they can absolutely (and should!) overlap? Facebook is one of the most powerful tools for sharing and distributing content across the web. If you’re tired of writing stellar content for your company blog and waiting for organic numbers to spike, read on.

4 Ways to Use Facebook Ads to Distribute Your Content

Promoting your blog content via Facebook ads is a smart and relatively inexpensive way to get eyes on your website. Here’s how.

1. Create content that’s socially relevant.

If you’re engaging in SEO best practices, there’s a high likelihood that your blog content is written with well-performing keywords. While highly-searched terms might work in getting your blog content to rank, you’ll want to consider social relevance when sharing to Facebook.

What do we mean by ‘social relevance’? Well, think about your blog’s headline. If you were scrolling through Facebook after work, would you click on it? Would you be inclined to share it with friends? If not, you’ll need to optimize your headlines for clickability...or you’ll need to focus your content creation efforts on what’s “in”. Ask yourself, who is this content for? Why would they spend time reading it? And, would they share it? Then, create.

2. Boost high-performing content.

Dive into your website analytics. Once you discover what content is performing well organically, consider sharing it via Facebook. Then, boost it with Facebook ads. Putting a few dollars behind content can absolutely amplify what’s already working—and, because you used data to come to this conclusion, you’re more likely to see a positive ROI.

3. Re-engage past users.

Using Facebook ads, you can re-engage past website visitors with ease. Ideally, you’ll want to re-engage users who have engaged with your blog content before. Why? Because the more likely users are to see your content, read it, and share it, the more likely they will think of you when it’s time to convert. The easiest way to turn blog clicks into loyal customers is through re-engaging.

4. Analyze and tweak your campaigns.

Don’t forget about the data—it’s your friend! With every advertising campaign, you should be analyzing data, determining what content is working, and tweaking campaigns accordingly. See what brings a better reaction from your social audience—it may be different than other platforms—and develop a marketing strategy based on the results.

We hope we covered the basics of how and why you should use Facebook as a content distribution platform. For more information on how to set up Facebook ads, contact Beyond Blue Media online or give us a call at 970-691-6149.

Beyond Blue Media: Facebook Advertising Specialists Near Denver, CO

If you’re exhausted and trying to run your own ad campaigns, research keyword trends, post on numerous social media pages, and optimize your website, we’re here to help. Let us worry about marketing for you…so you can actually run your business. Our team offers full-service digital marketing near Denver that produces lasting results. Contact us today online or over the phone at 970-691-6149!

Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.

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