Social Media Marketing: When Should I Post to Instagram?

Social media is an ever-changing channel. Marketing specialists have been trying to master the art of Instagram, Facebook, and Twitter since the networks took over the Internet...and they have yet to accomplish this lofty goal. 

As a business owner near Denver, you want to post on social media because that’s where your customers spend their free time. Yet, you likely have lots of questions about how to post, what to post, and when to post to get the best return on your time spent developing content. Today, we’ll discuss when is the best time to post to Instagram. 

When Should My Denver Business Post to Instagram?

Company Instagram accounts can create a sense of loyalty among customers. If you have a rather interesting product or comical personality, let that shine on this platform. Instagram is all about being social—let that be your first lesson. Now, let’s talk timing. 

According to Sprout Social, the best time to post to Instagram is Wednesday at 11 a.m. and Friday between 10 a.m. and 11 a.m.; the worst day to post to Instagram is Sunday. 

What About Instagram Stories? Here Is the Best Time to Post

Instagram stories are a whole other ballgame. When you’re ready to post a story to your company account, consider your audience first. What time zone do most of your followers live in? What do they want to see? All of these factors may play into the engagement you’ll report. 

Instagram story feeds can get overloaded, too, so consider posting at a time when other companies are not. 

Beyond Blue Media: Social Media Marketing in Denver, CO

Need help with social media marketing for your local restaurant, brewery, real estate firm, or HVAC company? Ready to showcase your best content online? With more insights, our team can turn your local audience into raving fans across the web. We offer full-service social media and digital marketing in Denver and beyond. Our team can help you create a basic, fundamental social media content strategy that produces lasting results. Contact us today online or over the phone at 970-691-6149!

Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.


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