What is Searcher Intent? And, Why Should We Care?

As soon as you think you’ve figured out search engine marketing, Google adds something else to the list of ranking factors. Recently, Google shifted its focus from keywords to searcher intent. But, what does that mean? And, why should your Denver business even care? We’ve got the answers you need. 

How Does Google Define Searcher Intent?

What good is a blog post or landing page if it doesn’t provide you with the answer you’re looking for? Nothing. Nada. Nope. Google’s search algorithm used to be keyword focused. It provides users with web pages that matched similar keywords to their search query—but what it found was that users were getting increasingly frustrated with the search. They were getting pages that never really answered their questions, so Google aimed to make their search smarter. 

Enter searcher intent. Google started asking: What answer is a searcher looking for? Then, with its most recent algorithm update, began ranking pages based on user experience and searcher intent. Finding users quality content that provides them with the correct answer is now the search engine’s fundamental goal.

What Does Searcher Intent Mean For Your Denver Business?

As a Denver business with a booming web presence, you’ll want to keep your content up-to-date and accurate to play along with Google’s latest changes. Optimizing for searcher intent is the long play to keeping and gaining top ranking spots on Google. While you may not see results quickly, you can expect to be viewed more favorably by Google in the long term—especially since competitors may still be relying on keyword stuffing and backlink strategies only. So, what do you need to do to keep up?

Update your content.

Google isn’t going to send users to a site with bad content. Make sure any blogs and landing pages on your site are up-to-date. Optimize web pages to include current phone numbers, company addresses, and quality information. Also, don’t completely give up on your keyword strategy. Continue to build it out as the starting point for a page, but consider searcher intent when adding call-to-action buttons.

Focus on user experience.

Google wants to send searchers to a website they can trust—and one that makes the browsing experience on desktop and mobile a breeze. To ensure you remain at the top of Google’s search results for the Denver area, make sure your website is fast, easy to navigate, and has a modern, mobile-friendly design.

Beyond Blue Media: Content Marketing Services Near Denver, CO

If you’re exhausted and trying to run your own ad campaigns, research keyword trends, post on numerous social media pages, and optimize your website, we’re here to help. Let us worry about marketing for you…so you can actually run your business. Our team offers full-service digital marketing near Denver that produces lasting results. Contact us today online or over the phone at 970-691-6149!

Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.


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