Recent Blog Articles

December 30, 2018
How to Measure Your Digital Marketing ROI

With any marketing endeavor, experiencing a return on investment (ROI) is incredibly important to the success of your businesses. You want to make sure you’re getting more of our your marketing efforts than what you're putting in—so, you need to know what works and what doesn’t. So, how do you measure your digital marketing ROI? […]

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December 28, 2018
How to Improve Online Authority for HVAC Companies

When it comes to digital marketing, online authority is so important. Most importantly, your HVAC company’s online authority score can dictate where Google ranks your web pages (and, in turn, how many people find you in a search engine!). So, what exactly is online authority? And, how can one improve an online authority score? What […]

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December 25, 2018
What Is Online Reputation Management?

Do us a favor and Google your business right now. What do you see? In a perfect world, it would look something like this: a glowing Google My Business snippet to the right, an abundance of 5-star reviews below, and blog articles from your website ranking in all three top spots. Unfortunately, we don’t live […]

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December 25, 2018
Does My Business Need Social Media?

Does your business need social media? The simple answer is yes, it does. Whether you’re a small local HVAC company or a national makeup brand, social media is a vital piece of your marketing strategy in 2021 and beyond. There are currently 3.5 billion social media users worldwide across platforms such as Facebook, Instagram, Twitter, […]

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December 15, 2018
Italian Restaurant Marketing: Tips For Marketing in Northern Colorado

Millennials are expected to surpass the Baby Boomers as the largest US demographic group in 2019—and that means their opinions and purchasing power matter for your Italian restaurant. Knowing what millennials want and how to reach them is the quickest way of making your Italian restaurant marketing plan worthwhile (and the easiest way to bring […]

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December 15, 2018
Colorado Epoxy Flooring Marketing: How To Make Digital Marketing Work for Your Niche Business

19,000 searches. That’s how many times Google users in the United States search the term ‘epoxy flooring’ each month. Want to capitalize on these searches for your epoxy flooring business? Go digital. Understanding digital marketing and how it can help your Colorado epoxy flooring business is critical to success. Here is our proven 5-step process […]

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December 7, 2018
Why Does My Small Business in Fort Collins Need SEO?

Whether you want to believe it or not, your customers have gone digital. When it’s time to find a realtor, HVAC technician, or plumbing company, they go to Google first. Consumers conduct more research online now before choosing to visit a store or to hire a contractor. It’s even said 84 percent of people trust […]

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December 7, 2018
“What is Digital Marketing?” Here’s Why Your Colorado Business Needs It

Once upon a time, marketing and advertising were quite simple. Run a few radio promotions to entice customers on their morning commute. Tape a television commercial and have it air a few times per day. Design a print ad to be featured in the local paper.  It’s not so simple anymore. Customers aren’t listening to […]

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November 30, 2018
Search Engine Optimization Marketing for Roofing Companies

Want to do me a quick favor? Open a second tab and Google “roofing companies in (insert your city here), CO”. What three roofing company websites appear first? Is your Colorado roofing company in the top three? No matter how great your roofing business, if you don’t show up in a Google search, your leads […]

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November 30, 2018
Search Engine Optimization Marketing for Construction Companies

Did you know that Google processes over 40,000 search queries every second? People (and by people, we mean your customers right here in Colorado!) are looking for you online. Go to Google right now and search “construction companies in “insert your city name”, CO”. Did you show up? Did you make it in the top […]

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October 2, 2018
7 Essential Tips and Tricks For Small Business Online Marketing

The online landscape can be a lot to navigate as a small business. But it is essential to have a presence in this space. More people rely on online searching and social media to gauge credibility than ever before. Nearly 90% of shoppers research products and services online before making a purchase. Your customers exist […]

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October 2, 2017
What Does It Mean For a Marketing Company to Be a One Stop Shop?

Marketing can be such a daunting investment because there are so many horror stories of companies partnering with the wrong firm. The thing that makes Beyond Blue so unique is how it was founded. The Trainor brothers have all been business owners of local contractor companies and were fed up with wasting money on marketing […]

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