From the Blog

How Should My Plumbing Company Handle Price Shoppers?

You’ve set up your website and you’re active on social media. After investing in digital advertising and remodeling your website, you’re ready for the calls to start flooding in. But, when you hear your customer service representative chatting with clients, it seems to be all about the price of a toilet installation, water heater repair, […]

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4 Ways Your Home Service Business Can Close More Leads

If you own a service-based business in Denver—like an HVAC company, electrician service business, home remodeling firm, or even an Italian restaurant—you know that turning calls or website visits into sales is so important. But, oftentimes, you run into price shoppers or your leads just don’t go anywhere. Ask yourself why. Then, try out these […]

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What Your Website Needs for Better Mobile Performance

In 2018, an average of 50% of all global web traffic originated from a mobile device—that means your customers were searching for you on their iPhone or Samsung Galaxy, or Google Pixel...you get the idea. Your mobile website, in terms of look and functionality, is just as important as your desktop website. So, what does […]

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Content Marketing Checklist: What Your Northern Colorado Small Business Needs to Succeed

As a small business owner, you’ve likely thought a lot about how to market your company to increase sales. Maybe you’ve discovered social media marketing. You’ve probably created a pretty kick-ass website (if you haven’t, give Beyond Blue Media a call!). But, have you really thought of everything? Today, we’ll discuss content marketing (and what […]

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Colorado Local SEO vs. National SEO: What Should You Focus On?

When it comes to SEO (Search Engine Optimization) there are two types to focus on: local SEO and national SEO. As a business, do you know which type you want to focus on? Let’s discuss this. What’s the Difference Between Local and National SEO? Both local SEO and national SEO can be beneficial to your […]

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How to Create a Social Media Content Strategy for Your Fort Collins Business

Social media is an important part of any business marketing plan in 2019. Neglecting to build online personas and creating valuable content on Instagram, Facebook, and the like will leave you fruitless in the realm of social media. Want to create raving fans that turn into repeat customers? Having a solid social media content strategy […]

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8 Reasons Your Website Speed Is Killing Your Marketing Efforts

Clicking on a website should be simple, right? One-click and the website loads, hopefully quickly. Then, you find the information you need to book a service, buy an item, or move on. However, not all website speeds are created equal—and slower websites may feel the effect. Slow websites can cost your business thousands of visitors […]

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How to Build a Website for my Fort Collins Business That Generates Leads

We’ve discussed this before on the blog, but let us say it again: every business—big or small—needs an online presence in 2019. Sure, you’ll want to start a social media account for your company and update your Google My Business listing ASAP, but your website is still really important. In order to be competitive in […]

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5 Digital Advertising Tips for Home Contractors Near Denver, CO

You’re good at talking up your home remodeling and design-build firm around town. For the most outgoing home contractors, word-of-mouth marketing works...for a little while. However, it may no longer be enough if you want to keep growing your business (or if you’re looking to expand into a newer market outside of Denver). Ready to […]

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How HVAC Companies Leverage Instagram to Gain Happy Customers

If you’re in the HVAC or plumbing business, you probably aren’t spending your days thinking about Instagram—but you should be. Instagram has proven to be one of the most popular social media apps of this generation, attracting an under-35 audience at an all-time high. And, you know what the under-35 crowd is often in search […]

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