When it’s time to set up digital search advertisements for your small business in Boulder, you’ve probably been told Google Ads are the way to go—as they still dominate over 92% of all search traffic. It just makes sense right? Not necessarily because there are other options for PPC search ads. Today, we’re going to […]
Like any small to medium-sized business in Denver, you’re probably looking to improve your website, drive leads, and make sales like…yesterday. Lead generation sounds easy enough, but when put to the test, it’s become apparent that even the best content and marketing teams still struggle to actually convert leads as expected. Thankfully, we’re here to […]
Marketing and business professionals are always on the lookout for new ways to reach audiences and generate leads (and eventually sales!). It’s simply the nature of the beast. But, for most, lead generation tools and efforts can be all over the map. Ever wish you could find people on the social networks they’re already using—like […]
Gone are the days of buying email lists and sending out mass campaigns with the heading “Hello Valued Customer”. It’s 2019 and your customers expect more out of each email, social media post, and website they interact with. Personalizing your email marketing campaigns is so important—but why? Here we’ll break down three reasons why email […]
If you’re not familiar with digital marketing terms, the language can be a bit confusing at first. What’s a conversion? And, how do we optimize for it? Don’t worry—we’re here to help. Here, we’ll discuss what counts as a conversion, how to calculate the conversion rate, and how to optimize your conversions to improve website […]
Paid search ads can be a lifesaver for new businesses. It’s a great way to identify, target, and re-engage real-life paying customers. Only problem? You’re paying for it.... by the click. Unlike your organic digital marketing efforts—SEO, social media, blogging, etc.—you have to maintain a pay-per-click budget for paid search ads to run. It’s not […]
Some agencies will promise you the world. Instant SEO results? Viral social media within the first few campaigns? “We can do that,” they’ll shout from the rooftops! The truth is not all marketing agencies are created the same and by choosing a different company, you could be choosing a better business fate. Here’s why the […]
Are your marketing campaigns falling flat? Don’t have any money to put towards massive PPC campaigns or paid social advertising? We totally understand—that’s why we’ve compiled this list of our favorite small business marketing ideas that won’t break the bank. 1. Write search-friendly content Have someone on staff with a knack for writing? Put them […]
As a small business in 2019, you likely have social media accounts. Now, we have to ask: how are you using them? While there’s a traditional way for businesses to use social media to reach customers, times are changing. Facebook just recently released its algorithm update to say its users’ news feeds would focus more […]
Take a moment to Google your business. What do you see? If you searched by name, you probably got your homepage to appear first. To the right, you might see a Google local listing with your contact information, photos, and reviews (if you’ve claimed your Google My Business profile!). Now, search like a new customer. […]
