What do you know about page speed? Does it matter? The quick and dirty answer: yes, it does. As we’ve mentioned before on the blog, user experience is becoming exceedingly important to Google. Page speed plays a major role in a website user’s experience—studies have even shown that load times over three seconds can turn away customers.
Ready to improve the page speed for your Denver business? Here are three page-speed statistics that every marketing professional should know—and how they can help you improve your conversion rate and make your customers happier.
3 Page Speed Stats Every Marketer Should Know
1. Average Load Time
Did you know that 47% of users expect a web page to load in 2 seconds or less? That’s been the benchmark for marketers since nearly 2005—and it only continues to reign true. In 2019, users are even less forgiving and expect mobile sites to load just as quickly. Keep track of your average page load times in Google Analytics. Optimize pages that are slow to load by compressing large images or looking into your developer data.
2. Mobile v. Desktop Speed
Your mobile website matters, too. When you’re digging into page speed data, make sure to compare the two browsing devices. Are your pages loading faster on desktop computers rather than on mobile devices? Request a fix ASAP. Mobile users expect their web browsing experience to mimic that of a desktop computer. If your site can’t keep up, you may lose the sale.
3. Conversion Rate
Slow page speeds can and will affect your bottom line. According to Neil Patel, “a one-second delay in page response can result in a 7% reduction in conversions”. That’s fewer local customers that are willing to call and schedule your services simply because they didn’t want to wait 15 seconds for your website to load. So, what are you to do?
Beyond Blue Media: Marketing Specialists Near Denver, CO
Website too slow? Call the page speed experts at Beyond Blue Media. If you’re exhausted and trying to run your own ad campaigns, research keyword trends, post on numerous social media pages, and optimize your website, we’re here to help. Let us worry about marketing for you…so you can actually run your business. Our team offers full-service digital marketing near Denver that produces lasting results. Contact us today online or over the phone at 970-691-6149!
Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.