Summer Macedo is a Women’s World Surf League pro surfer who needed to rebrand herself online. With her talent and fun spirit, the website she had didn’t reflect her personality nor showcase her achievements. With a black and white theme, sponsors and ads thrown about, and no true navigation goal, she needed to be represented in the most professional yet personable light.
The goals for the redesign were to generate excitement and new sponsorship opportunities while improving navigation. Our team went through several rounds of brainstorming and wireframes to match the best design to Summer’s personality and brand. With a customized layout, unique design features, and a focus on creating excitement, we found a look and feel that made her stand out in the WSL.
We reimagined Summer’s accomplishment highlights, making her achievements stand out as a selling point. The website launched with custom features that keep audience members engaged throughout the experience. Navigation and personalization goals were met while presenting visitors with a story of Summer’s life and her future in surfing.