3 Mistakes to Avoid When Hiring a Digital Marketing Agency

Hiring a digital marketing agency is a big step for any business—but how do you choose the right one? They’re all promising similar things—better Google rankings, more revenue, high ROI—and they all seem just fine. What sets a great digital marketing agency apart from the rest? While we can’t give you the right answer for

Will My Organic Rankings Suffer If I Don’t Have a Blog?

When you ask a marketing professional what can make for a quick SEO win, they’ll often ask this question first: do you have a blog? And, you may have to shrug. Blogging takes time, effort, and resources to pull off. It’s not always a viable option for a small business with few helping hands. But,

Answers To The 5 Most Common Digital Marketing Questions

Marketing is an ever changing field. If it was easy, we’d be out of a job—and your local Denver business would have customers flocking in droves to schedule your services. Sadly, that’s not usually the case and local business owners, like yourself, need helpful marketing advice from the professionals. Here are our answers to five

Social Media Marketing: When Should I Post to Instagram?

Social media is an ever changing channel. Marketing specialists have been trying to master the art of Instagram, Facebook, and Twitter since the networks took over the Internet…and they have yet to accomplish this lofty goal.  As a business owner near Denver, you want to post to social media because that’s where your customers spend

3 Ways a Web Design Agency Can Add Value To Your Business

Before hiring a web design agency, you might be a little hesitant. Can’t we just contact a freelancer? Could we just do it ourselves? What kind of value will a web design agency add? What will our local Fort Collins business gain from adding a creative partner? Here, we’ll break down three ways a web

How Does Google My Business Influence My SEO Ranking?

Go to Google and type in the name of your business. What do you see? If you’ve properly claimed and optimized your Google My Business profile, you should see a sidebar with your business info. On mobile, your business snippet will pop up first.  This is known as Google’s Knowledge Panel. It typically pulls information

6 Steps to Create Winning Email Marketing Campaigns

Creating email marketing campaigns that convert can be challenging at best—yet, when they work, you can’t deny that it’s a great way of reaching out to your prospects and customers. Haven’t toyed with email marketing just yet? If you own a business in the home services, food service, or retail industry, now is the time

3 Ways to Generate More Leads for Your Residential Treatment Center

As a residential treatment center near Denver, your ultimate goal is to help addicted persons in your area recover from their dependence. However, you can only fulfill this goal if family and friends of the addicted can find your contact information and learn more about your facilities. Here, we’ve laid out five easy ways to

What is Searcher Intent? And, Why Should We Care?

As soon as you think you’ve figured out search engine marketing, Google adds something else to the list of ranking factors. Recently, Google shifted its focus from keywords to searcher intent. But, what does that mean? And, why should your Denver business even care? We’ve got the answers you need.  How Does Google Define Searcher

How To Choose the Right Ad Platform for Your Business

If you’re looking to grow your local Denver business, you’ve likely heard this advice before: buy digital ad space. It’s great advice, really—but what people don’t tell you is that there are huge differences between ad platforms. From LinkedIn to Facebook to Google, each has its own unique benefits. So, how do you choose the