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Outsourcing or In-House Marketing? Which Team is Worth It?

Outsourcing vs In-house

It’s an age-old conundrum all businesses face eventually: “do we hire an in-house marketing team or should we outsource the work?” Well, my friend, if you’re in the midst of pondering on this decision, you’re in good company. This can be a complex determination to nail down.  Before you get too far into this blog,

How to Hire an SEO Agency: What to Run From!

What to look for in an SEO professional

When you’re vetting SEO companies, the first thing to look out for is to NEVER go with the company that promises you that they’ll get you to the top of page 1 on Google. When you set out to market your business online, you’ll find that SEO is an important piece of that process. SEO

How to Optimize Your Digital Marketing Budget: Where to Best Spend Your Dollars

Optimize your digital marketing budget

Digital marketing is the bread and butter of growing a small to medium-sized business. There’s no doubt that you should be spending money to bolster your presence online but it can be difficult to know where to focus your efforts. If you’re just starting to look into digital marketing for your company, it’s easy to

Black Hat SEO Tactics to be Aware of

Black hat SEO tactics to avoid

Search engine optimization (SEO) is no easy feat. It can take months if not years to crawl your way up to the coveted first page of a search engine results page (SERP). Unfortunately, this isn’t a reality some people working on SEO can swallow. Instead of putting in good, honest work to win over the

How Important Are Google Reviews?

Google Reviews matter

Word of mouth has always been a powerful asset for business owners. We trust our fellow community members to steer us towards high-quality companies we should spend our money with. And, of course, the internet makes this process easier than it’s ever been.  Google reviews offer a snapshot of what your local community thinks about

Google Search vs Google Maps: Where Are Your Users?

Google search vs google maps

It’s no secret that Google dominates the search engine market space. But even within Google’s ecosystem, search engine experts must take the time to look at where users are drawn when they’re searching for a resolution to their inquiry. With the growing scope of Google products getting released such as Google My Business (GMB) and

The Do’s and Don’ts of Proper Link Building

Do's and don't of link building

Link building is a crucial part of your search engine optimization campaign. At a minimum, it can be a great strategy to build brand awareness and signal to search engines that you have something important to share. When done correctly, link building can help cultivate what we like to call “SEO juice”. The more juice

WordPress vs Shopify for E-Commerce: Which to Choose?

Wordpress vs Shopify

Whether you’re just starting out in the world of e-commerce or you’re thinking of revamping your current website, you might be wondering which platform to house your website’s design. Is WordPress or Shopify the best option for your business? With e-commerce set to hit around 5 trillion dollars in sales by 2021, it’s not a

How to Optimize Conversions on Your E-Commerce Site

Optimize E-commerce Conversions

E-Commerce is a booming frontier many business owners are trying to stake their claim in. It’s projected that there will be over 2 billion digital buyers worldwide in the year 2021. As more and more businesses move online, especially after the impact of 2020’s pandemic, savvy business owners are doing all they can to capitalize

Should My Small Business Focus on Ads or SEO?

Graphic with man pondering if his small business should use ads or SEO

As a small business owner, it’s vital to get your website in front of as many eyes as you can. A big part of that is climbing the ranks of the search engine results page (SERP) so you’re one of the first businesses a potential client sees. Both search engine marketing (aka SEM, Google Advertising)