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How Important Are Google Reviews?

Google Reviews matter

Word of mouth has always been a powerful asset for business owners. We trust our fellow community members to steer us towards high-quality companies we should spend our money with. And, of course, the internet makes this process easier than it’s ever been.  Google reviews offer a snapshot of what your local community thinks about

Google Search vs Google Maps: Where Are Your Users?

Google search vs google maps

It’s no secret that Google dominates the search engine market space. But even within Google’s ecosystem, search engine experts must take the time to look at where users are drawn when they’re searching for a resolution to their inquiry. With the growing scope of Google products getting released such as Google My Business (GMB) and

The Do’s and Don’ts of Proper Link Building

Do's and don't of link building

Link building is a crucial part of your search engine optimization campaign. At a minimum, it can be a great strategy to build brand awareness and signal to search engines that you have something important to share. When done correctly, link building can help cultivate what we like to call “SEO juice”. The more juice

WordPress vs Shopify for E-Commerce: Which to Choose?

Wordpress vs Shopify

Whether you’re just starting out in the world of e-commerce or you’re thinking of revamping your current website, you might be wondering which platform to house your website’s design. Is WordPress or Shopify the best option for your business? With e-commerce set to hit around 5 trillion dollars in sales by 2021, it’s not a

How to Optimize Conversions on Your E-Commerce Site

Optimize E-commerce Conversions

E-Commerce is a booming frontier many business owners are trying to stake their claim in. It’s projected that there will be over 2 billion digital buyers worldwide in the year 2021. As more and more businesses move online, especially after the impact of 2020’s pandemic, savvy business owners are doing all they can to capitalize

Should My Small Business Focus on Ads or SEO?

Graphic with man pondering if his small business should use ads or SEO

As a small business owner, it’s vital to get your website in front of as many eyes as you can. A big part of that is climbing the ranks of the search engine results page (SERP) so you’re one of the first businesses a potential client sees. Both search engine marketing (aka SEM, Google Advertising)

Which Social Media Marketing Channel Should I Advertise On?

Which Social Media Marketing Channel Should I Advertise on?

The expansive land of online marketing is riddled with twisting paths and tricky terrain to navigate. It can seem especially intimidating if you’re just starting out. You’re not alone if attempting to balance your business duties and fitting online marketing into your spare time is running you ragged.  We get it. As a small to

7 Best Tips on How to Create Effective Social Media Posts

How to Create Effective Social Media Posts

Modern businesses have a unique opportunity to reach potential leads more efficiently than ever with social media. What?! You mean to say that social media isn’t just for millennials to post selfies and DM celebrities? Yes, you too can use social media no matter what size your business is! You just have to know how!

How to Appear on Google Maps

Mobile device with the Google Maps app open and pin markers showing locations

If you’re a local business with customers in your neighborhood, it’s important that you’re easily accessible to potential new leads. Nowadays, the best way to become visible to your local customers is through Google Maps for direction requests, phone calls, reviews, and visibility through keyword searches. In the world of SEO (search engine optimization), Google

What Are Google My Business Posts?

Google My Business posts showing on a business knowledge panel in Google Search results

Google My Business is a powerful platform every business should take advantage of. Along with increased online visibility, it also allows for ease of communication between a business owner and their customers. If you’re a local business owner dreaming of gaining more traction, this is a vital tool you can benefit from. Google My Business