Are your open rates low? Are your email newsletters being marked as spam? Do you want to get more out of your email marketing efforts? Email marketing is a great tool for reaching past customers, building trust, and ensuring loyalty...but only if they’re coming into your customer’s inbox.
If the email newsletters you tirelessly create for your business are being marked as spam, email providers—like Gmail—will stop trusting your content. (Note: you can track spam reports in MailChimp, Emma, or any email automation software.) Untrustworthy content gets sent automatically to a customer’s spam folder—and your deliverability will suffer. All that hard work you put into designing, building, and writing copy? It was all for nothing…unless you remedy the problem!
When it comes to spammy email newsletters and blasts to your customers, you can do a few things to remedy the situation and encourage fewer spam reports. Here are our top three tips for Denver businesses looking to improve their email marketing deliverability.
First and foremost, the easiest way to decrease your number of spam reports is to create audience-specific content. When the contents of your email marketing isn’t relevant to the users on your list, they’re going to question your business...and they’re most likely going to unsubscribe. Do research on your list. Send out surveys to learn what your audience finds valuable, then adjust your campaigns accordingly.
Another pro-tip: always avoid spammy subject lines and preheader text. This will help you avoid getting marked as spam by the email provider, too!
You always want to make sure your email lists are kept up-to-date too. Emails are at a constant risk of degrading. People forget passwords, school accounts expire, and email addresses just go dormant. Some email addresses will also become spam machines—marking everything they see as spam without unsubscribing. How do you combat this? Use an email list validation tool.
Email list validation tools work in bulk to clean your email lists of spammy addresses, addresses that hard bounce, and dormant accounts. This can improve your overall deliverability rates (and, subsequently, your open and click-through rates).
Want to avoid your emails being marked as spam? Activate a double opt-in feature during sign up. This will require every user who signs up on your site to confirm their place on your email list later on. Why does this work? Customers who will go their extra mile to confirm their desire to be a member of your list will be more engaged overall. With email marketing, a smaller number of engaged users is almost always better than a larger list of disinterested contacts. Plus, engaged and interested users trust your company and are less likely to mark your emails as spam.
Tired of operating a business and worrying about marketing your services? Our team can help. Beyond Blue Media is skilled in traditional and digital marketing services with the experience to back it up. We offer stellar web design and full-service marketing packages to businesses near Denver, Colorado—and we’re one of the area’s best!
Want to learn more? Ready to schedule a marketing consultation? Give us a call today at 970-691-6149 or contact us online. We can’t wait to hear from you!
Located in Fort Collins, we also provide full-service digital and traditional marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.