Is Your Site Mobile-Ready? Here’s Why It Should Be

77% of Americans own a smartphone—and they use it 3 hours and 23 minutes a day, on average. Is your company’s site mobile-ready? If not, it should be. Mobile browsing is here to stay—and if you’re still relying on a desktop browser to bring in leads, you’re missing out.

Here are 4 reasons why your Northern Colorado business needs to have a mobile-ready website—and how it can help increase leads and potential customers.

4 Reasons Why Your Northern Colorado Company Should Have a Mobile-Ready Site

1. Everyone is on mobile

Everyone, even your mother, is searching online for local businesses. 77% of Americans own a smart phone—and it’s fair to assume that they’re using this little computer in their pocket to research things like local HVAC companies in Fort Collins and Italian restaurants near me.

2. Mobile users behave differently

Mobile users don’t navigate websites like desktop users. If your website with built with only desktop users in mind, this could be hurting your online conversions. Mobile users tend to get most of their information via short video and images—does your site offer this kind of content?

3. Google favors mobile responsiveness

For now, Google has begun to favor mobile-ready sites in its SERP rankings. If your site is not mobile friendly, this could mean lower rankings in a Google search (even if you’re doing everything else right!). As time goes on, websites failing to meet Google’s standards for mobile-friendliness could incur significant ranking penalties.

4. A great mobile site sets you apart from the competition

57% of mobile users say they won’t recommend a business with a poorly designed mobile site. Don’t let your competition steal away potential customers simply because of website aesthetics.

Instead, make a good impression on any and all potential customers. Outdated, non-mobile sites look unprofessional and make your business seem out of touch with today’s customer. Optimize for mobile and set yourself apart from the competition.

Call Beyond Blue Media for Website Design Services in Northern CO

The first step to optimizing your company’s site for mobile is implementing a responsive website design. If you don’t have a responsive website, hire the best Fort Collins web design company, Beyond Blue Media, today—give us a call at 970-691-6149 or contact us online.  

Websites created by our developers and designers have been known to convert at a higher rate than other, desktop-only websites. Through our “Take Action” strategy, we’ll design your Northern Colorado business a mobile-friendly site that increases consumer engagement ASAP.

Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer web design and full-service digital marketing to businesses across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, Longmont, and beyond.