This new brand was trying to quickly grow to be a watersports rental service go-to in the Marco Island area. They had started off with a bare minimum website that didn’t respond well across device types. Booking was manual, online visibility was almost non-existent, and ads weren’t producing a high ROAS. More customers needed to find them online and book reservations with ease.
The goal was to make the client the largest and most prominent watersports rental service in all of Marco Island, Florida. To do this, we needed to truly capture the family fun aspect of the jet ski tours and rentals. Bright colors, imagery of the ocean, and a focus on tourism would need to be at the forefront of the new design. Incorporating a stress-free booking system and operated on various platforms and saved the client time throughout the day to focus on business development would be a must.
Optimizing and frequently updating their GMB listing while acquiring new reviews would be necessary to build local trust. Creating ads on Google and Facebook that point to the 5-star time customers would have when choosing this service business over others was imperative.
An evolving project, WOW! Marco Island Jet Ski Tours & Rentals continued to shine as the best local watersports rental business in all of Marco Island. When the client continued to work hard at acquiring 5-star reviews with high-quality service, the marketing campaign exploded. Booking became simple and reduced time spent on the customer’s and client’s sides. The website was inviting, fun, and encouraged conversions with visuals and content that truly separated the client from the competition. With a mobile-first approach to the website, leads poured through throughout the entire year, not just seasonally.
Content marketing aided in creating resources for international trust while ads and local SEO strategies funneled appropriate leads. Today, WOW! Marco Island Jet Ski Tours & Rentals is the go-to destination for locals and tourists alike.