Blog Category: Marketing

Tackle Social Media Marketing: Pro Social Media Tips

Modern business and social media go hand-in-hand. Regardless of your industry, location, or size of the business, you can and will find your audience online with the right social media marketing strategy. But how do you take your social media efforts to the next level? Here at Beyond Blue Media, we have honed in on […]

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Here's How Video Can Help Your Business Succeed

Video is one of the most impactful and effective tools of online marketing. We are primed for visual communication. According to Social Media Week, 78% of people watch online videos every week while 55% view online videos every single day. That’s a lot of opportunities to get your brand message in front of eyeballs! 👀 […]

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Tell Your Brand Story - The Science of Storytelling

Storytelling is an innate human behavior infused in everything we do as a society. Harness the science of storytelling to express your brand.

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How to Hire an SEO Agency: What to Run From!

When you’re vetting SEO companies, the first thing to look out for is to NEVER go with the company that promises you that they’ll get you to the top of page 1 on Google. When you set out to market your business online, you’ll find that SEO is an important piece of that process. SEO […]

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How to Optimize Your Digital Marketing Budget: Where to Best Spend Your Dollars

Digital marketing is the bread and butter of growing a small to medium-sized business. There’s no doubt that you should be spending money to bolster your presence online but it can be difficult to know where to focus your efforts. If you’re just starting to look into digital marketing for your company, it’s easy to […]

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Black Hat SEO Tactics to be Aware of

Search engine optimization (SEO) is no easy feat. It can take months if not years to crawl your way up to the coveted first page of a search engine results page (SERP). Unfortunately, this isn’t a reality some people working on SEO can swallow. Instead of putting in good, honest work to win over the […]

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How Important Are Google Reviews?

Word of mouth has always been a powerful asset for business owners. We trust our fellow community members to steer us towards high-quality companies we should spend our money with. And, of course, the internet makes this process easier than it’s ever been.  Google reviews offer a snapshot of what your local community thinks about […]

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Google Search vs Google Maps: Where Are Your Users?

It’s no secret that Google dominates the search engine market space. But even within Google’s ecosystem, search engine experts must take the time to look at where users are drawn when they’re searching for a resolution to their inquiry. With the growing scope of Google products getting released such as Google Business Profile (GBP) and […]

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The Do’s and Don’ts of Proper Link Building

Link building is a crucial part of your search engine optimization campaign. At a minimum, it can be a great strategy to build brand awareness and signal to search engines that you have something important to share. When done correctly, link building can help cultivate what we like to call “SEO juice”. The more juice […]

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WordPress vs Shopify for E-Commerce: Which to Choose?

Whether you’re just starting out in the world of e-commerce or you’re thinking of revamping your current website, you might be wondering which platform to house your website’s design. Is WordPress or Shopify the best option for your business? With e-commerce set to hit around 5 trillion dollars in sales by 2021, it’s not a […]

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