Blog Category: SEO

Are Blogs Still Important for SEO? Why You Need a Great Blog in 2023

Are blogs still important? Here's why you still need a great blog in 2023: Let's face it; when you hear the word "blog," there's a good chance your mind immediately goes to your millennial cousin who thinks they're a big-time social media mogul. In the early 2010s, blogs were the hot new way to get […]

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How to Use AI for SEO in 2022: Will AI Replace Human SEOs?

How to use AI for SEO: Have you ever seen that ad in your social media feed that says something like, "A robot wrote this ad for you, and it's working?" If you're like us, that most likely triggered a plethora of questions (maybe some you don't yet know how to ask). What kind of […]

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What is Evergreen Content and Why Do You Need it?

An evergreen tree stands vibrant and lively no matter the weather. Its green foliage never wavers against the frigid temperatures of winter. Every business should aim to create content that will weather the changing seasons too. While time-sensitive content can be a great addition to your website, it won’t provide the same quality of traffic […]

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How to Hire an SEO Agency: What to Run From!

When you’re vetting SEO companies, the first thing to look out for is to NEVER go with the company that promises you that they’ll get you to the top of page 1 on Google. When you set out to market your business online, you’ll find that SEO is an important piece of that process. SEO […]

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Black Hat SEO Tactics to be Aware of

Search engine optimization (SEO) is no easy feat. It can take months if not years to crawl your way up to the coveted first page of a search engine results page (SERP). Unfortunately, this isn’t a reality some people working on SEO can swallow. Instead of putting in good, honest work to win over the […]

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How Important Are Google Reviews?

Word of mouth has always been a powerful asset for business owners. We trust our fellow community members to steer us towards high-quality companies we should spend our money with. And, of course, the internet makes this process easier than it’s ever been.  Google reviews offer a snapshot of what your local community thinks about […]

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Google Search vs Google Maps: Where Are Your Users?

It’s no secret that Google dominates the search engine market space. But even within Google’s ecosystem, search engine experts must take the time to look at where users are drawn when they’re searching for a resolution to their inquiry. With the growing scope of Google products getting released such as Google Business Profile (GBP) and […]

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Should My Small Business Focus on Ads or SEO?

As a small business owner, it’s vital to get your website in front of as many eyes as you can. A big part of that is climbing the ranks of the search engine results page (SERP) so you’re one of the first businesses a potential client sees. Both search engine marketing (aka SEM, Google Advertising) […]

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How Small Businesses Can Compete on Google Ads

Stepping into the online marketing game as a small business can feel like you’re a little fish in an ocean full of behemoths. As intimidating as it may appear, there is a space for you to find success. But as a small business, all of your time and money are precious. It’s only natural to […]

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What is a Search Engine? (It's Not a Web Browser)

We use them almost every day. They are a powerhouse tool to help users answer questions and easily connect with the boundless resources of the World Wide Web. To understand its methods is to unlock an avenue to engage with potential audiences everywhere. In many ways, search engines knit together the entire internet. Search Engine […]

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