Not every SEO campaign starts from scratch. Sometimes the biggest opportunity isn't adding more, it's cleaning up what's already there. When this Northern Colorado home builder specializing in custom builds, remodels, and basement finishing came to us, that's exactly where we started.

The result was 78% keyword growth in six months and a site that search engines and homeowners actually trust.

Before adding anything new, we took stock of what existed. A comprehensive content audit revealed something that's increasingly common on business websites — a collection of low-performing pages and AI-generated blog posts that were doing more harm than good. Thin, generic content dilutes a site's authority and signals to search engines that quality isn't a priority.

With the slate clean, we rewrote core service page content from the ground up, crafting copy that was genuinely useful to homeowners considering a custom build, remodel, or basement project, while being strategically optimized for the terms they actually search for. Three new service pages targeting kitchen remodeling, bathroom remodeling, and additions gave the site dedicated, authoritative pages for high-intent searches that the business was previously missing.

From there, the full local SEO infrastructure went into place, including monthly Google Business Profile management, a citation-building campaign, bimonthly website sweeps, and a consistent monthly blog schedule to keep building topical authority over time.

Between October 2024 and June 2025, the results have been consistent across every metric that matters.

Organic keyword rankings grew from 99 to 176, a 78% increase in just six months, reflecting how quickly the combination of cleaned-up content and new targeted pages moved the needle. Website clicks increased by 66% over the same period as the previous six months, with organic search driving the highest engagement across the entire site. That's a meaningful signal, not just that traffic is growing, but that the right kind of traffic is growing.

On the paid side, 37 conversions over six months from Google Ads demonstrate that when targeted traffic arrives at a well-optimized site, it converts.

What stands out about this client beyond the numbers is the trust they've already built in their community. Fourteen five-star Google reviews, nearly 300 Instagram followers, and features across several Colorado-specific business directories paint a picture of a company people genuinely recommend. Our job was to make sure that reputation extended into search, and that when someone in Northern Colorado searched for a custom home builder or remodeling contractor, this business showed up ready to earn their trust.