Paid search ads can be a lifesaver for new businesses. It’s a great way to identify, target, and retarget real-life paying customers. Only problem? You’re paying for it….by the click. Unlike your organic digital marketing efforts—SEO, social media, blogging, etc.—you have to maintain a pay-per-click budget for paid search ads to run. It’s not one […] Read More

Some agencies will promise you the world. Instant SEO results? Viral social media within the first few campaigns? “We can do that,” they’ll shout from the rooftops! The truth is not all marketing agencies are created the same and by choosing a different company, you could be choosing a better business fate. Here’s why the […] Read More

Are your marketing campaigns falling flat? Don’t have any money to put towards massive PPC campaigns or paid social advertising? We totally understand—that’s why we’ve compiled this list of our favorite small business marketing ideas that won’t break the bank. 1. Write search-friendly content Have someone on staff with a knack for writing? Put them […] Read More

As a small business in 2019, you likely have social media accounts. Now, we have to ask: how are you using them? While there’s a traditional way for businesses to use social media to reach customers, times are changing. Facebook just recently released it’s algorithm update to say it’s users’ news feeds would focus more […] Read More

Take a moment to Google your business. What do you see? If you searched by name, you probably got your homepage to appear first. To the right, you might see a Google local listing with your contact information, photos, and reviews (if you’ve claimed your Google My Business profile!). Now, search like a new customer. […] Read More