Are blogs still important? Here's why you still need a great blog in 2023: Let's face it; when you hear the word "blog," there's a good chance your mind immediately goes to your millennial cousin who thinks they're a big-time social media mogul. In the early 2010s, blogs were the hot new way to get […]
How to use AI for SEO: Have you ever seen that ad in your social media feed that says something like, "A robot wrote this ad for you, and it's working?" If you're like us, that most likely triggered a plethora of questions (maybe some you don't yet know how to ask). What kind of […]
Modern business and social media go hand-in-hand. Regardless of your industry, location, or size of the business, you can and will find your audience online with the right social media marketing strategy. But how do you take your social media efforts to the next level? Here at Beyond Blue Media, we have honed in on […]
Video is one of the most impactful and effective tools of online marketing. We are primed for visual communication. According to Social Media Week, 78% of people watch online videos every week while 55% view online videos every single day. That’s a lot of opportunities to get your brand message in front of eyeballs! đź‘€ […]
Storytelling is an innate human behavior infused in everything we do as a society. Harness the science of storytelling to express your brand.
WordPress is a CMS (content management system) that offers an intuitive path for novice website owners to create and manage their own sites. It can be a wonderful resource for someone just dipping their toes into the world of web development. Over 455 million websites use WordPress at this time [2021]. One set of tools […]
An evergreen tree stands vibrant and lively no matter the weather. Its green foliage never wavers against the frigid temperatures of winter. Every business should aim to create content that will weather the changing seasons too. While time-sensitive content can be a great addition to your website, it won’t provide the same quality of traffic […]
It’s an age-old conundrum all businesses face eventually: “do we hire an in-house marketing team or should we outsource the work?” Well, my friend, if you’re in the midst of pondering this decision, you’re in good company. This can be a complex determination to nail down. Before you get too far into this blog, let’s […]
When you’re vetting SEO companies, the first thing to look out for is to NEVER go with the company that promises you that they’ll get you to the top of page 1 on Google. When you set out to market your business online, you’ll find that SEO is an important piece of that process. SEO […]
Digital marketing is the bread and butter of growing a small to medium-sized business. There’s no doubt that you should be spending money to bolster your presence online but it can be difficult to know where to focus your efforts. If you’re just starting to look into digital marketing for your company, it’s easy to […]
