Increasing traffic and leads isn’t your ultimate marketing goal, is it? No, what you really want is to increase conversions. You want more customers to book your services, eat at your lunch spot, or buy from your store. From a digital marketing perspective, some may say that increasing conversions requires fresh content. While fresh content […] Read More

How much does it cost your business to acquire a new customer? A lot more than you’d like. Statistics show that it costs, on average, five times as much to attract a new customer, than to keep an existing one. Instead of spending your extra marketing dollars on fancy campaigns, you might want to think […] Read More

Are your open rates low? Are your email newsletters being marked as spam? Do you want to get more out of your email marketing efforts? Email marketing is a great tool for reaching past customers, building trust, and ensuring loyalty…but only if they’re coming into your customer’s inbox.  What Happens If Your Automated Emails Are […] Read More

Is your social media lacking the pizzaz necessary to attract new customers? Don’t have a lot of extra money in the marketing budget to pay for ads? Don’t worry—here are 5 cheap (and easy!) social media marketing tactics that actually work. 1. Produce quality in-house content. When it comes to improving social media, the best […] Read More

Looking for the short answer? Yes. Your Denver business should absolutely respond to online reviews on Google, Yelp, and elsewhere. Here, we’ll tell you why.  4 Reasons Why You Should Respond to Online Reviews 1. Improve local SEO. For local businesses, local SEO is an important tool to help you reach a more relevant audience. […] Read More