Video is one of the most impactful and effective tools of online marketing. We are primed for visual communication. According to Social Media Week, 78% of people watch online videos every week while 55% view online videos every single day. That’s a lot of opportunities to get your brand message in front of eyeballs! 👀 […]
Storytelling is an innate human behavior infused in everything we do as a society. Harness the science of storytelling to express your brand.
When you’re vetting SEO companies, the first thing to look out for is to NEVER go with the company that promises you that they’ll get you to the top of page 1 on Google. When you set out to market your business online, you’ll find that SEO is an important piece of that process. SEO […]
Digital marketing is the bread and butter of growing a small to medium-sized business. There’s no doubt that you should be spending money to bolster your presence online but it can be difficult to know where to focus your efforts. If you’re just starting to look into digital marketing for your company, it’s easy to […]
Search engine optimization (SEO) is no easy feat. It can take months if not years to crawl your way up to the coveted first page of a search engine results page (SERP). Unfortunately, this isn’t a reality some people working on SEO can swallow. Instead of putting in good, honest work to win over the […]
It’s no secret that blogs play an integral role in online marketing, but what is the point of keeping up with a consistent blog really? Why is it important actually to put so much time and effort into creating content on a regular basis – especially when you don’t see results right away? These are […]
Word of mouth has always been a powerful asset for business owners. We trust our fellow community members to steer us towards high-quality companies we should spend our money with. And, of course, the internet makes this process easier than it’s ever been. Google reviews offer a snapshot of what your local community thinks about […]
It’s no secret that Google dominates the search engine market space. But even within Google’s ecosystem, search engine experts must take the time to look at where users are drawn when they’re searching for a resolution to their inquiry. With the growing scope of Google products getting released such as Google My Business (GMB) and […]
Link building is a crucial part of your search engine optimization campaign. At a minimum, it can be a great strategy to build brand awareness and signal to search engines that you have something important to share. When done correctly, link building can help cultivate what we like to call “SEO juice”. The more juice […]
