Google reviews matter. Did you know that 84% of people trust online reviews as much as they’d trust the opinion of a friend? That’s well over half—and that number includes your customers. Here, we’ll review 11 sure-fire ways of getting more Google reviews for your small to medium-sized business in Northern Colorado and beyond.
1. Claim your Google My Business listing.
Do you have access to your Google My Business listing? If you’re inquiring about your Google reviews, we can assume this has been done—but check and make sure! Having a working GMB profile is the first step to collecting reviews on your business.
2. Ask for reviews in person.
Whether you’re a Denver auto mechanic or an HVAC company in Fort Collins, you can always ask for reviews in person. Put up a sign in your waiting room or pass out business cards to customers after a service. Face-to-face interaction can help add a personal touch!
3. Send out an email newsletter.
Have you collected email addresses from past clients or customers? Put together an email list and start crafting personal responses. In our world of automation, getting a personal email from the business owner can make a world of difference. Have a big list? Don’t have time to send individual emails? Consider a program like MailChimp which will let you automate personalizations—like the person’s name or make of car—into the content.
4. Educate your customers on how to leave a review.
Sometimes less tech-savvy customers simply don’t know how to leave a review. Add instructions to your in-shop poster. Include a detailed how-to in your email newsletter. Simply go the extra mile to explain the process.
5. Provide an easy-to-access link.
Take down any barrier a customer may have for filling out a Google review. Provide them with an easy-to-access link on your website and social media profiles. Also, include a link to leave a Google review on your business cards or flyers.
6. Use a variety of channels.
Don’t just focus on one channel to gather reviews. It’s likely that you have different audiences for each channel and can reach new folks every time. Ask for reviews on social media, through email marketing, in-person, and via flyers in your workspace.
7. Offer an incentive.
Never, ever pay for positive reviews. Often, this act is against Google’s review policy—but you can offer incentives for honest reviews. Consider hosting a raffle or contest for customers that leave reviews to help keep the fresh reviews coming in.
8. Respond to reviews.
Customers that see you responding to reviews know that you care and that their opinion is being heard. Many times, this simple act will make customers more inclined to share their feedback!
9. Put a link in your email signature.
Again, make the link to leave a review easy to access. Have sales representatives that send a lot of emails? Have each and every one of them add the review link to their email signature. If a customer has a really positive experience, they may be inclined to review your business.
10. Send out mailers.
Snail-mail isn’t dead! Want reviews from customers that might not exist online? Send out mailers with information on how to leave a Google review to previous clients.
11. Provide stellar service.
This one should be self-explanatory, but it needs to be stated: give stellar service and you’ll see the reviews start pouring in. No one wants to review a mediocre company—but if your service is outstanding customers will take action to tell the world on their own accord!
Need Help Managing Your Online Reputation? Call Beyond Blue Media Near Denver Today
At Beyond Blue Media, we offer online reputation management services near Denver. We love helping local Colorado companies in a variety of industries—HVAC, plumbing, construction, franchise, restaurant, real estate, restoration, and more—manage their online presence. We’ll help clean up your social profiles, vet your Google listings, read your reviews, and get started on developing the best campaigns to bring in qualified leads via search marketing and more.
Need a website facelift? Our team is also skilled in website design, backend development, and logo creation to give your digital presence the best look and functionality. Online reputation is so important—don’t give your customers a negative first impression. Call Beyond Blue Media today at 970-691-6149 or fill out our online contact form—we’ll be in touch soon!
Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer online reputation management services across Northern Colorado. Our service areas for online reputation management include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.