Google Bard: How Does it Compare With Bing Chat?

Google Bard: How Does it Compare With Bing Chat? Now that Google Bard has been out for a little while, it is time for the AI showdown of the century (or, well, at least until the next cool AI tool is launched, so, like, maybe two weeks or so from now). In this post, we will compare the new and slightly uneasy Google Bard with the previously unrivaled Bing Chat search features.

What is Google Bard?

bard thumbnail / Google Bard: How Does it Compare With Bing Chat? / Beyond Blue Media

Google Bard is a large language model (LLM) chatbot developed by Google AI as a means to compete with the widely successful ChatGPT and Bing Chat platforms. It was released in March 2023 as a beta program that can generate text, translate languages, write different kinds of creative content, and answer questions in an informative way. It is powered by a massive dataset of text and code and is trained to be informative and comprehensive.

When Was Google Bard Released?

Sundar Pichai, the CEO of Google and Alphabet, announced on February 6 the launch of Bard, an innovative AI chat service. Bard is powered by Google's Language Model for Dialogue Applications (LaMDA), which was introduced two years ago.

Can I Use Google Bard?

Bard is now available to the public and can be accessed at bard.google.com. It is worth noting that Google Workspace (formerly G Suite) accounts require an admin account to enable the experimental service, so make sure to ask your admin for help setting it up.

What is Bing Chat?

bing chat overview / Google Bard: How Does it Compare With Bing Chat? / Beyond Blue Media

Recently, Microsoft unveiled an updated version of Bing which includes an AI chatbot powered by OpenAI's GPT-4 - the same technology that was utilized in ChatGPT. The latest Bing is said to be more powerful than its predecessor, giving users the ability to ask questions and receive detailed, human-like responses complete with footnotes that link back to the original sources.

Additionally, the chatbot can assist with creative tasks like generating poetry, stories, and songs or even creating images from text using Bing's Image Creator.

See Also: The New Bing: 5 Major Shortcomings of Bing Chat

How Has AI Impacted SEO?

AI has had a significant impact on SEO, particularly in the areas of content creation and search engines.

Content Creation

AI can be used to automate many of the tasks involved in content creation, such as keyword research, topic ideation, and writing. This can free up SEOs to focus on more strategic aspects of content creation, such as developing a content marketing strategy and creating high-quality content that meets the needs of their target audience.

For example, AI-powered tools can be used to:

  • Identify high-traffic keywords and phrases that are relevant to your target audience.
  • Generate topic ideas based on your target keywords.
  • Write content that is optimized for your target keywords and phrases.
  • Check for plagiarism and ensure that your content is original.

Search Engines

AI is also being used to develop new search tools that can help SEOs better understand how users are searching and what they are looking for. These tools can provide valuable insights into how to improve your website's SEO and make it more visible to users.

For example, Google's BERT algorithm uses AI to understand the context of search queries and provide more relevant results. Bing Chat uses AI to answer user questions in a natural language format. Bard, a large language model from Google AI, can be used to generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way.

As AI continues to develop, it will likely have an even greater impact on SEO. SEOs who embrace AI will be well-positioned to succeed in the future of SEO.

Overall, AI is a powerful tool that can be used to improve your website's SEO. If you're not already using AI in your SEO efforts, you may want to start leveraging tools like OpenAI's ChatGPT and Google's Bard to accelerate your workflow efficiently.

See Also: How to Use AI for SEO In 2023

Will AI Replace Human SEOs?

The short answer: not for the foreseeable future because AI is still in its infancy and needs many years of development to truly "replace" such intricate jobs as one finds in the SEO world.

Google Bard

We've been using Google Bard for a couple of weeks. Overall, it has a similar feel to ChatGPT and Bing Chat but is still in its infancy and needs more time for further development. It should also be noted that Bard is more like a hybrid of Bing Chat and ChatGPT, though for the sake of this post, we will assume they all do the same thing (because, well, they pretty much do).

Google Bard Overview

  • It can generate text, translate languages, write different kinds of creative content, and answer your questions informally.
  • It is powered by a massive text and code dataset and trained to be informative and comprehensive.
  • It is still under development, but it has the potential to be a powerful tool for communication, creativity, and learning.

Google Bard User Interface

google bard interface / Google Bard: How Does it Compare With Bing Chat? / Beyond Blue Media

The user interface of Google Bard is simple and easy to use. It is divided into two main sections: the input section and the output section. There is one textbox at the bottom of the screen where users can enter their queries, while the top section is reserved for Bard's responses. There are no adjustable parameters, which means users have little control over what information will be returned.


  • Easy to use
  • Visually appealing interface
  • Fast response time
  • Can scan the internet for information
  • Faster response time than Bing Chat
  • Can be used on any browser


  • Potentially inaccurate information
  • No adjustable parameters
  • Uses a lot of repetition when generating content
  • Grammar isn't always correct.

The Bottom Line

Google Bard is a highly promising platform that is only in its infancy. Despite the highly controversial tweet that showed incorrect information about the first photos of a planet outside of our solar system:


Bard is still a huge step in the right direction for AI chatbots. The biggest issue is that there is a lot of misinformation on the internet, which is a big part of where Bard pulls its information from. It is a huge task to distinguish truth from opinion, as we very well know, but Bard will continue to improve its responses. We are excited to see what boundaries Google will be able to shatter with the ongoing development of Bard.

Bing Chat

We've been using Bing Chat, powered by OpenAI's GPT-4, for several months. There are some very cool features, but Bing Chat still has a long way to go before it gets our full stamp of approval (easy for me to say, right?).

Bing Chat Overview

Here are some of the things that Bing Chat can do:

  • Search the web and provide you with links to relevant websites.
  • Answer your questions comprehensively and informally, even if they are open-ended, challenging, or strange.
  • Create written content, such as poems, code, scripts, musical pieces, emails, letters, etc.
  • Gather trip planning ideas, such as finding flights, hotels, and activities.
  • And more!

Bing Chat is still under development, but it is constantly learning and improving. Microsoft is working with developers to add new features and capabilities to Bing Chat in the future.

Bing Chat User Interface

the new bing ai chat poor user experience / Google Bard: How Does it Compare With Bing Chat? / Beyond Blue Media

Bing Chat's user interface is decent in comparison to Google Bard's. It is simple and easy to use, but unlike Bard, there are three different options for returning queries: Creative, Balanced, and Precise. These options will adjust certain parameters in your query, which will ultimately change the response.


  • Easy to use
  • Simple interface
  • Mostly accurate information
  • No more waitlist
  • Allows users to set parameters


  • Can only be used with Microsoft Edge
  • Slow response time
  • The chatroom creates a disconnect from Bing Search
  • Parameters are highly limited

The Bottom Line

Although Bing Chat is significantly more developed than Google Bard, it still has a long way to go. In this post, we go into more detail as to the apparent shortcomings of Bing Chat and what they could do to improve the user experience.

Again, both of these platforms are still in the experimental phases. Someday soon, they will most likely completely change the way we think about searching the web, which is extremely exciting.

In Summary

So, after all the hullabaloo (yes, apparently, I live in the 1700s), which platform is superior? After due consideration, we have concluded that Bing Chat is the frontrunner thus far in the quest to integrate AI into search engines. But, it should be noted that Bard is by far the younger of the two, with far fewer development and machine learning hours.

Is it really fair to compare the two at this point? Perhaps not. But we are extremely excited to see what the two contenders bring to the table in the next several years. Personally, I am not a fan of Bing as a search engine, so I am secretly hoping that Bard surpasses OpenAI and Bing, but I also adore OpenAI and believe they are the powerhouse in AI technology.

Until there is a seamless way to search with AI bots all right within the search engine result pages, then you can count me out of Bing Chat and Bard for the time being.

For more information about the latest SEO tips, tricks, and news, check out the rest of our blog.


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