Not all copywriters are created equal. You may think that anyone with a writing or English background can write a blog post for your business—but, that’s not the case anymore. In 2019, online copywriters need a specific set of skills and a working knowledge of SEO, or search engine optimization.
To be effective, business websites must rank well on Google—so, you’ll need a copywriter that’s familiar with SEO and knows how to manipulate keywords into well-ranking blog posts.
Here Are 6 Reasons You Need to Hire an SEO Copywriter
SEO copywriters have the skills you need to make your site outshine the competition. You need an SEO copyrighter because they know how to:
1. Select the right keywords
SEO copywriters have the knowledge, experience, and tools to select the right keywords for your business. It’s likely that they’ve had clients in the past that were similar to you, so they know from experience what keywords work. Understanding data like search traffic, organic click-through rate, and difficulty scoring, is beneficial when writing for the web—and an SEO copywriter will take these items into consideration.
2. Format your pages
In order for Google to read and understand your site, your blogs and web pages need to be formatted in a specific way. SEO copywriters are experts in formatting blogs and web pages with the right headings, layouts, and lengths.
3. Avoid keyword stuffing
SEO copywriters know how to expertly weave in target keywords without sounding too robotic. They know how to write for the searcher and the search engine simultaneously.
4. Write metadata
Metadata, AKA the text you use in your title and meta-description tags often appears in search results. SEO copywriters know how to write these short descriptions in a way that makes a big impact.
5. Include links effectively
In order to optimize your web page or blog effectively, you’ll need to include links in all the right places. SEO copyrighters will know to include relevant internal links. They’ll also understand the value of the words they choose to hyperlink—and they’ll avoid using phrases like “click here”.
6. Use white-hat techniques
Top SEO copywriters also have your company’s best interest at heart. They’ll never use tricks to fool Google, rather they’ll work to write good-quality content and utilize SEO best practices to get stellar results.
How Beyond Blue Media Can Help Your Northern Colorado Business
Do you need a quality SEO copywriter in Northern Colorado? Call Beyond Blue Media today—970-691-6149—or fill out an online contact form. We want your company near Fort Collins, Colorado to be successful, and if you’re not blogging with SEO in mind, you’re missing out!
Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer SEO blogging and full-service digital marketing to businesses across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, Longmont, and beyond.