Are your marketing campaigns falling flat? Don’t have any money to put towards massive PPC campaigns or paid social advertising? We totally understand—that’s why we’ve compiled this list of our favorite small business marketing ideas that won’t break the bank.
1. Write search-friendly content
Have someone on staff with a knack for writing? Put them to work. Building out a blog on your company website or simply optimizing the web pages you have with fresh copy can do wonders for your organic search. You’ll just want to make sure you’re targeting keywords with decent search volume and always focusing on the area where your business is located.
2. Embrace social media
Social media is an important aspect of any marketing campaign in 2019. Your customers are on Instagram and Facebook daily, so you should be too. Make sure that customers can find you on all social media channels—and add links to your website for easy navigation. Post engaging content regularly (and cross-promote your content on multiple platforms for a better chance of being seen!).
3. Stay in touch by email
Email newsletters are another great way to market to previous customers for free (or almost free). Simply utilize an email marketing platform, like MailChimp or Emma, to build eye-catching designs and easy-to-read mobile templates. Test out your subject lines, at first, to optimize their efficiency and make sure you’re getting the best return on your time spent.
4. Hand out business cards
With such an emphasis on social media and digital marketing, traditional efforts can get left behind. Word-of-mouth marketing is still alive and well—especially in small towns. Print up business cards and keep them on hand. You never know when someone you strike up a conversation with may want to know more about your work.
5. Update Google Business Profile
Another free (and effective!) way to market your small business in Fort Collins? Update your Google Business Profile listing. It’s completely free to claim your business address on Google and update it’s information. GBP listings are also one of the first places that customers may see information about your business when they do a Google search, so you want to make sure it’s the most accurate and up-to-date.
6. Ask for online reviews
84% of people trust online reviews as much as they’d trust the opinion of a friend—which means your Google reviews are important. Remember, it’s 100% free for businesses to get reviews from customers—you just have to ask. Not sure how? Here are a few ways you can get more Google reviews for your small business in Colorado.
Beyond Blue Media: Full-Service Digital Marketing near Fort Collins, CO
Many SEO companies promise you top-ranking websites, but can’t deliver results. Here at Beyond Blue Media, we’ll tell you the truth about SEO and digital marketing. We work with you to understand search engines and the digital space by creating a digital marketing plan we can tackle together. When you’re looking for a full-service digital marketing company near Fort Collins, Beyond Blue Media is the one to call. Contact us online today or give us a call at 970-691-6149.
Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer digital marketing and SEO services across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.