If you’re in the HVAC or plumbing business, you probably aren’t spending your days thinking about Instagram—but you should be. Instagram has proven to be one of the most popular social media apps of this generation, attracting an under-35 audience at an all-time high. And, you know what the under-35 crowd is often in search of? A local HVAC company that they can trust.
Starting an Instagram account can be a smart bet for your HVAC company if you use it the right way. Here’s how you can leverage Instagram to gain raving fans (AKA loyal customers) and even attract potential leads.
1. Post Often (and Appeal to Aesthetics)
Instagram is the most aesthetic-focused social media platform—so do what you can to appeal to that notion. As an HVAC company, you fall into the niche of home improvement, so appeal to those looking for their dream home. For example, post a photo of a newly remodeled bathroom (bonus points if it looks like a Pinterest dream house) and discuss the plumbing job in the caption. You’ll grab the attention of anyone looking to remodel (and you’ll spit out all of your HVAC knowledge in the caption). It’s a win-win.
2. Engage with Your Audience
When users comment on your Instagram posts, reply to your stories, or send you a direct message, engage with them in real-time as best you can. Social media moves fast, and users have an expectation of quick response times.
3. Tag Big HVAC Brands
Make big HVAC brands aware of your Instagram account, too. Tag manufacturers, like Carrier, Trane, or Rheem, and engage with them regularly on all forms of social media. Online engagement can be the first step to future partnerships.
4. Use Plenty of Hashtags
On Instagram, hashtags are the key to being found by new followers. Hashtags are, essentially, topics or categories you think are relevant to your post. For example, if you’re posting before and after photos of a new furnace installation make sure to hashtags words like #furnaceinstallation, #hvacpros, #hvacinstall, and #hvaclife. These hashtagged phrases will help you connect to others in the industry, too, and give you more visibility overall.
5. Show Off Your Sense of Humor
Social media allows you to humanize your business. Create a personality for your company and showcase it on Instagram. Don’t be afraid to post a joke, a funny meme, or a hilarious video. Users are on social media for a quick laugh...and if they like you, they might throw you a follow (and remember you the next time they need an HVAC technician!)
Social Media Marketing Near Fort Collins, CO—Call Beyond Blue Media
Download Instagram today and give your company a relatable personality (it’ll probably be similar to your own!). Showcase it online and watch your local audience turn into raving fans. Need help with your social media marketing near Fort Collins? Call Beyond Blue Media today at 970-691-6149. We offer full-service digital marketing aimed at improving your online presence in Fort Collins and beyond. Contact us online now!
Located in Fort Collins, we also provide full-service digital and social media marketing for local and large-scale businesses throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.