What Is Online Reputation Management?

Do us a favor and Google your business right now. What do you see? In a perfect world, it would look something like this: a glowing Google My Business snippet to the right, an abundance of 5-star reviews below, and blog articles from your website ranking in all three top spots.

Unfortunately, we don’t live in a perfect world—so what about your online presence would you like to improve? Do you even like how you’re portrayed online? No? Unsure? Here’s why online reputation management is important and how you can improve your business’ presence online.

What Is Online Reputation Management?

If you’re not familiar with the online world, it’s become a beast in recent years. Online reputation management is the act of taking control of that beast—and making your company’s online presence shine. With the right strategies, you can change the conversation about your company and help customers find the right information about you online.

3 Reasons Why Online Reputation Management Is Important

If your company’s online presence is just fine—but not stellar—you’re probably wondering why you’d need to worry about it. Online reputation management is for everyone, though. Even if your company is doing alright, there is always room for improvement. Here are three reasons why you should care.

1. Everyone looks to the Internet first

When looking for a local business, it’s known that 97% of people read online reviews. Before hiring a local HVAC company or scheduling a car repair at a new maintenance shop, Fort Collins residents search for you online. You want a customer’s first impression of your Fort Collins business to be positive—and online reputation management helps to put your best foot forward.

2. Offline and online are blending

As technology continues to invade our everyday lives, online reputations are becoming increasingly important to manage. Leaving a mark online is easy—and if you’re not updating it because you’re not “tech-savvy”, you’re making a mistake. Offline reputation isn’t as valuable as it used to be—especially when it comes to operating a successful business—because online is the first stop. Blending your offline customer service and charm with new tech to reach new customers and maintain relationships with older customers.

3. Online content lasts forever

Online content and reviews are forever. If someone writes something negative about your company online, it can put you at a long-term disadvantage. If you’re not aware and regularly maintaining your online reputation, you might lose potential customers before they ever enter your sales funnel—and that’s not an easy pill to swallow! Online reputation management means having someone vet what you post and curate your online presence to always show your company in a positive way.

Improve Your Online Reputation Near Fort Collins with Beyond Blue Media

At Beyond Blue Media, online reputation management is our jam. We love helping local Colorado companies in a variety of industries—HVAC, plumbing, construction, franchise, restaurant, real estate, restoration, and more—manage their online presence. We’ll help clean up your social profiles, vet your Google listings, read your reviews, and get started on developing the best campaigns to bring in qualified leads via search marketing and more. We also play the long game by managing your site’s day-to-day updates and functionality.

Need a website facelift? Our team is also skilled in website design, backend development, and logo creation to give your digital presence the best look and functionality. Online reputation is so important—don’t give your customers a negative first impression. Call Beyond Blue Media today at 970-691-6149 or fill out our online contact form—we’ll be in touch soon!

Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer online reputation management services across Northern Colorado. Our service areas for online reputation management include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.


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