January 18, 2019

How to Use Instagram to Promote Your Real Estate Business

Haven’t adopted social media for your real estate business in Northern Colorado? You’re missing out. Instagram is one of the most popular social networks worldwide. With over 1 billion users worldwide, you’d be crazy not to give it a go. But, how can it benefit your real estate business and how do you get started? Let us help.

How Real Estate Agents Can Benefit from Instagram

Instagram is a highly visual platform. Real estate is, somewhat, visual in nature, too. As a photo sharing site, the social network can serve as a free advertising platform for all of your home listings. Uploading your new listings or previous listings to Instagram (especially if they are well photographed and aesthetically pleasing!) can attract attention. Overall, it’s a natural fit for realtors to post beautiful images of new properties, capture video walkthroughs, and share tidbits of home information that prospective buyers will want to know.

How To Use Instagram As A Real Estate Agent

If you’re new to social media (or at least social media for business purposes) you might think you have a lot to learn. Take our advice—read these tips on how to set-up and utilize Instagram for business and you’ll be a pro by lunchtime tomorrow.

1. Set Specific Goals for Your Account

As you plan to launch an Instagram account for your real estate business, consider your goals. What do you want this account to accomplish? Are you looking to attract more leads? Do you want to increase community awareness? Who do you want to reach? Potential homebuyers or homeowners looking for a trusted real estate agent to list with? Knowing your goals can help you keep your Instagram on task and working in your best interest.

2. Optimize Your Instagram for Business

Separate personal from professional here. If you haven’t already set-up a separate account just for real estate purposes, do it now. Also, make sure your profile is set to Instagram for Business. This will give you access to Instagram Insights, which includes visitor traffic, clicks, and user demographics so you know who’s interested in your content.

3. Create an Eye-Catching Bio

When someone comes to your real estate Instagram account, what do you want them to know? Add it here. Make sure your bio is short and to the point, but also eye-catching. Use this space to encourage people to want to connect with you.

P.S. Don’t forget to include a professional headshot of yourself as your profile photo. Instagram users crave personal connection—and a personal photo will perform much better than a logo!

4. Decide Your Brand (And Stick To It)

Similar to any marketing tactic, Instagram also requires you to discover and utilize consistent branding. Decide how you want to come across to potential followers (for example, happy and down-to-earth or professional and to-the-point) and follow suit. Choosing a particular filter or sticking to one color palette can also help cement your branding.

5. Utilize Instagram Stories

Instagram Stories and IGTV have given businesses ways to connect with followers in real time. As a real estate agent in Northern Colorado, you can utilize these Instagram tactics to have followers come along with you on house tours, virtual walkthroughs, and more. With IGTV, you can always be showing new homes—even without scheduling in-person appointments!

Need Help Launching Your Real Estate Marketing? Call Beyond Blue Media in Fort Collins, CO

Beyond Blue Media is a full-service digital marketing agency in Fort Collins. From search engine optimization to digital advertising to printed materials, our agency can provide for all of your marketing needs in 2019 and beyond. We work with small to medium-sized businesses in a variety of industries—including real estate! Take the first steps to a successful marketing plan by contacting Beyond Blue Media online today—or giving us a call at 970-691-6149.

Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer digital marketing services to businesses across Northern Colorado. Our service areas for include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, Longmont, and the surrounding areas.

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