How Voice Search Could Change Content Marketing

Whether you’ve just mastered the art of SEO or you’re a newbie to content marketing, we predict that something’s about to shake up the industry: voice search.

What is Voice Search?

Voice search isn’t a new phenomenon in the world of tech, but more recently it has caught on with the masses. According to OC&C Strategy Consultants, the average number of American homes with a smart speaker will rise 13% percent today to 55% by 2022. With the rise of voice assistants like the Google Home and Alexa, voice search is becoming a primary method to discovering information—especially for location-based businesses. So, how will it affect the marketing efforts for small to medium-sized businesses in Northern Colorado? Let’s discuss.

How Voice Search Could Change Content Marketing for your Denver Business

Right now your organic marketing strategy might focus on SEO. Voice search may change the way we view keyword research—and an entire industry may have to shift to a new thought pattern. Why? Because users don’t speak and type in the same manner. When using a mobile device to search for a plumber you might type “best plumbing repairman in Denver, CO” or simply ask a question like “how to fix overflowing toilet” and stumble upon a plumbing site. With voice search, you might simply ask Alexa or Google to call the nearest plumber.

As the popularity of voice search rises, companies—even local businesses—need to develop a voice-response strategy. What does that look like?

Focus on Featured Snippets

Featured snippets are the little boxes of text that appear at the top of a Google search when you ask the search engine a question. Google will take relevant text from the article and display it as an answer to a question. In voice search, Google Home’s often use the featured snippets information to answer a question. If your business website isn’t showing up in featured snippets, you could be missing out on potential customers.

Don’t Forget Keyword Research

Keyword research is more important now than ever before. In order for your content to be featured snippets, you need to know what your customers are asking for via smart speakers. Most featured snippets include a “what” or “how” question—try answering these in blog posts to increase your chances of ranking in a voice search.

Prepare for Long-Tail Keywords

Before the rise of voice search, you may have found it easy to rank for short keywords and phrases specific to your industry. Now, you must focus on long-tail keywords and phrases to be successful. Why? Well, people are searching vocally rather than by typing, so they’re sure to be using longer sentences to get their point across. Instead of saying “construction company in Denver”, users might ask “Ok, Google: What’s a highly reviewed luxury construction and remodeling company near me?”. Long-tail keywords get more specific. Moving forward, your content should mirror the same strategy.

Beyond Blue Media: Content Marketing Near Denver, CO

Are you exhausted with running your own content marketing efforts, designing ad campaigns, researching keyword trends, posting on your numerous social media pages, and optimizing your website? Is trying to stay ahead of the competition just too much? Let us worry about marketing for you…so you can actually run your business. Our team offers full-service digital marketing and content marketing near Denver, CO that produces lasting results. Contact us today online or over the phone at 970-691-6149!

Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.