The best platforms for digital advertising depend largely on the target audience that is being engaged, as well as the type of digital advertising campaign.

Best Platforms for Digital Advertising

To reach a wide range of people, most marketers tend to use platforms and tools such as:

Google Ads (previously AdWords)

This platform provides a powerful search engine-based targeting system and automated bidding options.

Facebook Ads

With the world’s largest social network and enormous user data, this is the premier platform for reaching a diverse set of customers with its range of options such as demographic, interest, and custom audience segmentation.

YouTube

Video-based ads offer an immersive and engaging experience to viewers, and with 1.8 billion users worldwide, YouTube is an excellent platform for video campaigns.

Twitter Ads

This platform offers granular targeting with its Ads Manager’s real-time dashboard, promotional visuals, headlines, and calls to action.

Instagram Ads

Instagram has quickly become a popular choice for digital advertising with its blend of creative visuals and user segmentation capabilities.

Affiliate Marketing

This platform typically pays commissions to affiliates for promoting a merchant's goods or services.

Native Advertising

These digital ads appear on platforms such as websites, apps, social media, and gaming platforms that typically match the form and function of the platform they appear on.

The Bottom Line

With so many platforms available, in order to get the most from digital advertising, it’s important to understand the strengths and limitations of each platform. The best approach is to experiment and test various platforms to determine which works best for your specific goals. For help with all your digital advertising campaigns, get in touch with us today to learn more about how we can fuel your brand.