Picking the right platform for your business website can be as daunting as choosing the perfect outfit for a first date—and, because your website is the first impression many users will have of you, the stakes are just as high. Enter WordPress: the tuxedo and ball gown of website builders. With its mix of adaptable theme design options and plugin-based configurations, it’s like having a walk-in wardrobe of web design and development at your disposal to impress your visitors in exactly the ways you want. Whether you’re launching a sleek portfolio, a simple home services website, or an ambitious e-commerce empire, WordPress brings benefits to any business and budget.
Beyond Blue Media’s web development team specializes in and prefers WordPress development for business websites because the platform allows us to easily manage, update, and optimize our client sites, leading to greater satisfaction and business growth. Here are some of the biggest benefits of using WordPress for business website development.
Build it Your Way With a Wide World of Plugins
One of the standout benefits of WordPress is its robust library of themes and plugins. Whether you're running a blog, an e-commerce site, or a portfolio, you can choose from thousands of themes that determine the look and feel of your site. These range from extremely basic, free, or affordable to dynamic, professional, and expensive, so there’s something for every business and budget.
In addition to its extensive theme library, WordPress supports an entire ecosystem of plugins that let you enhance or add more functionality to your site. The options here are dizzying; you can add plugins that help you easily optimize your content for search engines, compress images and videos to improve page load time, create custom widgets and slider content, and easily add custom code snippets. Plugins are transparently rated by fellow developers and users, giving you access to a community of experts without having to be one yourself.
SEO-Ready Architecture
In the digital world, visibility is everything, and WordPress is uniquely designed to accommodate best practices of search engine optimization (SEO). Plugins are available to help you easily create SEO must-haves like title tags, meta descriptions, alt tags for images, search engine-friendly URLs, XML sitemaps, and more. Best of all, most of these plugins are affordable and have tons of support articles and videos available to help you get the most out of them.
Moreover, WordPress's clean and efficient codebase ensures that your website loads quickly, which is a critical part of user experience and, for that reason, is a ranking factor for search engines like Google. By building your site on WordPress, you're not just creating something that looks great and is easy to manage; you're also laying a strong foundation for effective online marketing.
Responsive Design Unleashed
Nowadays, everyone seems glued to their smartphones, and having a mobile-friendly website isn’t just something nice to have—it’s a must. With a mobile-friendly design, also known as “responsive design,” your site content automatically adjusts to fit any screen size. This ensures that users can easily navigate your site, read your content, and fill out forms or click call buttons on any device. A seamless experience across devices keeps visitors engaged and encourages them to explore more of what you have to offer.
For many businesses, at least half—and likely more—of their visitors are viewing the site on a smartphone or tablet according to recent research. Like other builders, WordPress sites come with a basic variation of mobile-friendly code, but the platform’s ability to support a wide-range of mobile-friendly site builders is one of the main benefits of WordPress over Wix or Squarespace. This means you have considerable more design freedom without having to worry about whether your site will look as good on mobile devices as it does on desktop.
Because it knows how much users appreciate them, Google also loves mobile-friendly websites, so a responsive design is a must for acquiring search engine rankings. If you're aiming to attract a wider audience, responsive web design is crucial, and, with its extensive theme and plugin libraries, WordPress arguably has the most options for responsive development.
Beyond Blue Media: Your Expert WordPress Partner
WordPress offers powerful benefits for businesses, but the one downside is that it isn’t really a plug-and-play, click-and-launch site builder like you’d get with Square, Wix, or other simpler platforms. While the benefits of WordPress more than make up for that, in order to get the most out of WordPress you’ll need to understand the fundamentals of the platform, as well as be familiar with a wide range of common site elements and functions, plugin types, technical configuration, and security requirements, not to mention digital marketing best practices.
That’s where Beyond Blue Media comes in. We are WordPress experts—our design and development team understands the ins and outs of not only how to build on the WordPress platform but also which plugins to add for optimal marketing performance and security. Let our knowledgeable team help you leverage the full potential of WordPress, saving you countless hours and dollars, and making the process seamless and effective with our service-oriented
Contact Beyond Blue Media today, and let’s start building something together.
