Local SEO for Chiropractors
Is the marketing for your chiropractic clinic not all it was cracked up to be? Chiropractic clinics need killer authoritative content, easy online booking and appointment management, and robust reporting on what’s working to attract more patients and stay ahead of the competition.
Like all medical or medical-adjacent fields, chiropractic is intensely competitive, and you can’t just bank on set-it-and-forget-it marketing strategies. Your blog posts and service pages need to be crisp, engaging, and in-depth to build user trust. You’ve got to have outstanding customer reviews, and lots of them. And you need to build your web presence beyond Google to truly get the most out of your marketing budget.
If this sounds overwhelming, give us a call. The team at Beyond Blue Media has grown multiple chiropractic businesses using tailored local SEO strategies. Read below to see how we do it!
What Does Good SEO for Chiropractors Look Like?
Like most businesses, referral traffic—recommendations from existing patients to their friends, family, and acquaintances—is the gold standard for chiropractors. You want every incoming patient to get you at least 1 more patient in the door. But to reach that point, you need to get a reliable stream of patients who don’t know you yet.
Where are they? A good chunk of them are searching online for chiropractors in your local area. Within the US alone, the term “chiropractor” gets about 110,000 searches per year.
As Semrush advises in the screenshot, “chiropractor” is an extremely competitive keyword, especially locally, but that doesn’t mean it’s impossible to show up for it across all kinds of searches on the internet. To do so, you’ll need to focus on the following:
- Consistent, quality experience on your website and in your clinic: You’re probably nailing it for your patients in-clinic, but does your website have a consistent, smooth experience across all pages and booking platforms? Do all the buttons go where they need to? Is information arranged logically and written succinctly?
- Diversify your SEO strategy: Don’t just make location pages for every town in your service area, or write high-quality blogs. To succeed with SEO nowadays, you need to think beyond your website. That means creating content for YouTube searches, social media searches, and Reddit searches (yes, you can become a local chiropractic authority on Reddit!)
- Offer review and referral discounts or other promotions. Be sure to incentivize patients to leave online reviews and recommend your practice to their friends. Everyone knows someone with a bad back, right? The trick is to develop a solid organic foundation online so you’re easily found and booked when existing patients refer others.
Beyond Blue Media has helped several chiropractors get a competitive edge with local SEO. We do it through intentional, tailored strategies that meet your business where it is and provide the steps to climb to the next level. Read below for an example of how we’ve dialed in SEO for chiropractic clinics.
From Clicks to Clinic Visits
How SEO Drove 547 Direction Requests for a Local Chiropractor
Get in TouchA local chiropractic clinic needed an SEO campaign to increase organic traffic and leads.
SEO Strategy Implemented:
- Completed a technical audit and keyword research to guide core service pages.
- Completed page optimizations for core service pages to enhance localized keyword targeting.
- Created a new service page to target student athletes.
- Maintained a monthly blog rewrite schedule to support ongoing SEO growth.
- Ran a citation-building campaign for stronger local search authority.
- Conducted bimonthly website sweeps to ensure site health and performance.
Managed Google Business Profile monthly (images, posts, NAP, tracking URL) to boost local engagement.
Results
- Organic Growth: Nonbranded clicks increased 204% and nonbranded impressions increased 712%
- GBP Directions: 547 direction requests from the business profile from February to July
- GBP Calls: 245 calls made from the GBP from February to July
Our SEO Services for Chiropractors
Foothills SEO Package
Summit SEO Package
Horizon SEO Package
Let’s Get Your Business Growing
If your chiropractic clinic is stuck in gear and can’t get growing, talk to Beyond Blue Media! We have the proven results and team experience to get you where you want to go. Get your chiropractic marketing better aligned—contact Beyond Blue Media today!