For many local businesses, a website redesign is treated as a finish line. You get a fresh look, a faster site, and a sense that the digital side of things is finally sorted. But a redesign is only as valuable as the strategy behind it. When this landscaping company partnered with us, we made sure the new site was built to perform, not just to look good.

What makes this campaign unique is that the SEO work actually began before the new site launched. Starting in August 2024, we began adding valuable, optimized content to core service pages, building a foundation of relevance and authority that would carry forward into the redesigned site when it went live in December 2024.
Rather than launching a new site and waiting months for search engines to catch up, the redesign inherited the momentum that was already building.

From there, the strategy expanded. Monthly blog creation and content rewrites kept content fresh and targeted. A citation-building campaign ensured the business appeared consistently across local directories. Bimonthly website sweeps kept site health in check as new content was added. And monthly Google Business Profile management, covering posts, photos, NAP consistency, and tracking URLs, kept the local presence active and optimized.

Between December 2024 and July 2025, the growth has been consistent and broad-based.

Non-branded organic clicks grew by 81% and non-branded impressions by 72%, meaning significantly more people are discovering this business through search without already knowing their name. That kind of growth reflects real gains in keyword authority, not just branded recognition.

Perhaps the most telling indicator of how well the site is now performing in search is the 24% increase in SERP feature appearances. This includes featured snippets, AI overviews, the knowledge panel, the local pack, and People Also Ask, the premium placements that signal to Google that your content is genuinely authoritative and useful. Earning visibility in these features is increasingly important as search results evolve, and this campaign is delivering it.

And on the ground, where it matters most, the Google Business Profile generated 170 calls between February and July. That's real homeowners, with real landscaping needs, picking up the phone.

The combination of a well-executed redesign, pre-launch content investment, consistent local SEO management, and an expanding content strategy created compounding momentum that shows up across every metric. This wasn't one big win; it was a lot of smaller, deliberate moves that added up to something significant.

For a local landscaping company competing in a market where every competitor has a website, standing out in search requires more than a good-looking site. It requires strategy, consistency, and patience, which were all delivered with this campaign.