Is your social media lacking the pizzazz necessary to attract new customers? Don’t have a lot of extra money in the marketing budget to pay for ads? Don’t worry—here are 5 cheap (and easy!) social media marketing tactics that actually work.
1. Produce quality in-house content.
When it comes to improving social media, the best thing you can do for your business is to produce in-house content. Take photos at your company outings. Design how-to graphics on user-friendly tools like Canva. Write a blog about a niche topic (i.e. if you’re an HVAC company, spin some copy on “AC Maintenance Tips”). Whatever you do, just don’t use images or words from others—even legal stock photos—because it makes your business seem untrustworthy.
2. Combine your efforts.
Another cheap way to improve your social media: combine your efforts, If you are already blogging for SEO, go ahead and share those articles on Facebook. If you’re posting photos to Instagram, share them on Facebook too for maximum engagement. Different audiences exist on different platforms—you won’t be oversharing!
3. Design eye-catching graphics.
Text graphics, informational posts, and explainer images are the new trend on Instagram. Consider creating a few witty and eye-catching designs to showcase on your profile. You might be surprised by how many people share business content on their personal accounts when it’s funny and relevant.
4. Utilize Instagram’s ‘Stories’ feature.
We’ve discussed the importance of utilizing Instagram stories before, but let’s review them. Using the Instagram story feature, you can post photos, videos, or even text sprinkled with GIFs to quickly engage your audience. Best part? The story disappears after 24 hours. At the current growth rate, Instagram stories are set to overtake the traditional newsfeed for sharing as early as mid-2019, according to AdEsspresso.
5. Dive into analytics.
If you’re not a fan of numbers, analytics can feel like a pain. However, diving into analytics, crunching the numbers, and designing action plans based on findings can actually save you time and money in the long run—just ask us how!
Beyond Blue Media: Social Media Marketing Near Denver, CO
Exhausted with running your own social media marketing? Designing social ad campaigns, posting on your numerous social media pages, and optimizing your website is a lot of work. Is trying to stay ahead of the competition just too much? Let us worry about marketing for you…so you can actually run your business. Our team offers social media marketing services near Denver that produce lasting results. Contact us today online or over the phone at 970-691-6149!
Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.