In 2019, marketing can present quite a challenge. Digital has taken over traditional means, but not entirely. If you are wondering what you’ll need to successfully market your franchise business in 2019, listen up.
Here Are 5 Tips For Marketing Your Franchise Business
Getting started is the hardest part. Here are 5 need-to-know tips for how to market your franchise business locally in Fort Collins and beyond.
1. Build an online presence
First and foremost, you must be present online. Customers are researching your business on Google every day. If you’re not showing up—via a website, Google My Business listing, or other means—you might miss out on sales. To start, build a website and begin to maintain it. Then, claim your Google listing to update your physical address, phone number, and hours open. Plus, you’ll be able to garner reviews and manage feedback.
2. Utilize social media
Start an Instagram account or Facebook page (or even a Twitter account!) for your franchise. Social media is where the people are—I mean, Instagram just hit 1 billion monthly users last summer!!—so, your business should have a presence there too.
Also, more and more customers are turning to social media to answer questions about companies. Practicing the art of stellar customer service through social media replies and messaging can help foster positive relationships between customers and your business.
3. Redesign your marketing materials
Old school isn’t always so old school. Even in 2019, traditional marketing materials matter—so, updating business cards, t-shirts, flyers, and billboards can be a major game changer in the franchise space.
4. Be content savvy
Want to really step up your digital marketing game? Turn your franchise into a thought leader online. Being content savvy—i.e. knowing what to post in a blog or online—is so important. Even if you just sell cheeseburgers, find something thought-provoking about beef and post regularly. Creative content can take your business to new heights.
5. Don’t be afraid to ask for help
Digital marketing can be a scary minefield to navigate if you’ve never done it before. Even long-time business owners ask for help, so don’t be afraid. Digital marketing agencies are there to help you create interesting online campaigns, manage your social media accounts, and track your online progress.
Looking for a top-notch digital marketing guru for franchises near Fort Collins, CO? We recommend Beyond Blue Media.
Beyond Blue Media: #1 Digital Marketing Agency in Fort Collins, CO
Looking for a quality digital marketing agency in Fort Collins, CO? You’ve come to the right place. From search engine optimization to digital advertising to printed materials, our agency can provide for all of your marketing needs in 2019 and beyond. We work with small to medium-sized businesses in a variety of industries—check out our clients to learn more. Take the first steps to a successful marketing plan by contacting Beyond Blue Media online today—or giving us a call at 970-691-6149.
Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer digital marketing services to businesses across Northern Colorado. Our service areas for include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, Longmont, and the surrounding areas.
