As a small business in 2019, you likely have social media accounts. Now, we have to ask: how are you using them? While there’s a traditional way for businesses to use social media to reach customers, times are changing. Facebook just recently released its algorithm update to say its users’ news feeds would focus more on posts from friends, family, and groups moving forward. Thankfully, there are strategies brands can tap into to be more social on social media—here are our top five.
1. Create engaging content for customers
Take some time to post intentionally—and don’t just throw up an “Instagram-worthy” picture. While quality photo and video content are important, your words matter too. Take time to come up with engaging IG captions or Facebook posts. Then, ask your users to engage with you by commenting below about a specific topic or tagging friends that match the meme you posted.
2. Respond quickly to comments and messages
Instead of thinking of everyone online as anonymous, treat your Instagram, Facebook, or Twitter audience like customers. Hang out on the platform to answer questions and engage with your audience regularly. Say thank you when they compliment your business. Answer quickly and politely when they direct message you a question about hours, prices, or services offered.
3. Start a Facebook Group
As social media (especially Facebook) has begun to shift focus to friends and away from businesses, it’s about time for businesses to shift their Facebook strategy, too. Consider starting a Facebook group for your business (or for a topic surrounding your business) to make it easier to connect with loyal customers. For example, if you own a series of restaurants in town, consider starting a “Foodies of Fort Collins” Facebook group that’s sponsored by your restaurant to gather together local food lovers. Post special coupon codes and member exclusives to entice you to join and engage.
4. Don’t be afraid to go live
Customers on social media like to see behind-the-scenes content, too. Don’t be afraid to "go live" on Facebook or Instagram. Whether you’re a plumber, electrician, restaurant, or car repair shop, "live" posting allows online users to see that your business is run by real people.
5. Seek relationships, not just followers
Everyone, even big brands, has always been concerned with follower counts and likes—but, not you. With recent updates and shifts in opinion, the general population is shifting away from counting popularity. To be ahead of the trend, think about social media as a place to build relationships, not just a place to build follower counts. Small accounts can foster lasting, loyal customer relationships simply by using the network already built—just engage your audience, respond to them, and show them your true self.
Beyond Blue Media: Social Media Marketing in Fort Collins
Need help with social media marketing for your local restaurant, brewery, real estate firm, or HVAC company? Ready to showcase your best content online? With more insights, our team can turn your local audience into raving fans across the web. We offer full-service social media and digital marketing in Fort Collins and beyond. Our team can help you create a basic, fundamental social media content strategy that produces lasting results. Contact us today online or over the phone at 970-691-6149!
Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.
