Every brand has a story to tell. Through content marketing, you’re able to convey a specific image of your brand to your local audience (aka potential customers). This brand message—or idea of what your brand stands for—can be conveyed through images on the website, written copy on the blog, or an experience with a customer service representative or technician. It’s in everything they encounter with your brand. So, how do you tell a convincing story?
What Is Your Brand Story?
First, you have to identify: what is my brand story? Ideally, you can craft a brand story by asking the following questions to yourself or your employees.
Who are you?
Many times, you’ll be able to tell the story of who you are as a company and where you started out on your website’s about page. Here, you’ll also explain your company’s vision, mission, and values. If speedy customer service is your number one priority make sure it’s well-conveyed here.
What do you do?
Now, ask yourself what it is that you do on a daily basis. What product or service do you provide to the local community? Now, align that service with the needs of the audience around you—how can you best serve them?
Who do you do it for?
Next, think about your local audience. Who are the people you want to help? What do they look like? Sound like? Act like? Where are they located online and offline?
How do you do it?
Last, focus on transparency. Let’s say you’ve gone on and on about how you’re the fastest home remodeling contractor in Denver—now, tell us how. How do you maintain quality and provide excellent results in a fraction of the time? Visibility of your processes goes a long way when telling your brand story and makes you appear more authentic (and more trustworthy!) to potential customers.
Communicating Your Brand Story through Content
Content marketing is one of the best tools for sharing your brand story with a local audience. Every piece of content you create is another channel for explaining your brand and telling your story. To do this well, you want to make sure you're communicating your brand message consistently across platforms. You can use any of the following methods to communicate your brand story through content:
- Social media posts
- Long-form blogs
- Short-form blogs
- Case studies
- E-books
- Videos
- Infographics
- Email newsletters
- And more!
As your story changes over time—when you add new team members, expand your service offering, or acquire a new office space—you can use these mediums to connect with your audience in a meaningful way.
Why Do Local Audiences Care?
Why does your local audience care about your brand and its story? Because, with a brand story, you become more authentic. You’re asking your customers to engage with you on a personal level instead of shoving ads down their throats.
In 2019, customers care more about relationships and building trust with businesses in which they interact. Local customers, especially, don’t want to feel like businesses are just out to get another dollar—and they’re super sensitive to careless advertisements and social media posts pushing products and services. Telling your brand story and engaging with locals on a personal level—whether online or offline—will set you apart from the rest.
Beyond Blue Media: The #1 Fort Collins Content Marketing Agency
Are you exhausted with running your own content marketing efforts, designing ad campaigns, researching keyword trends, posting on your numerous social media pages, and optimizing your website? Is trying to stay ahead of the competition just too much? Let us worry about marketing for you…so you can actually run your business. Our team offers full-service digital marketing near Fort Collins that produces lasting results. Contact us today online or over the phone at 970-691-6149!
Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.
