Has your Denver HVAC company invested in SEO? Are you showing up on Google sometimes...but not always? Link building is an advanced SEO strategy to implement when you really want to solidify your place at the top—and show Google you’re worth a top three spot.
Link building is the best way to improve your overall domain authority score (aka the score that Google uses to decide if your website is reputable enough to show users!). When other companies and websites with high DA scores link back to your HVAC website, they pass some “link juice” to you. Link juice is kind of like clout—if the cool kids are cool enough to hang out with you, then maybe Google will recognize your excellent reputation, too!
3 Tactics to Improve Your HVAC Linkbuilding Strategy
Here are 3 link-building tactics that have proven successful time and time again (especially for small, local HVAC businesses).
1. Sponsor a charity or local organization
One way to improve your overall DA score is to gather a link (or multiple links!) from charities or local organizations. Nonprofits are always looking for sponsors—reach out and see if your business can sponsor (and always ask if they can link to you on their site). Thinking of sponsoring a school event or a local college sports team? Even better—school websites that end in “.edu” provide even more link juice.
2. Write for industry-relevant sites
Another way to show Google you’re the real deal? Write for HVAC industry-relevant websites and show off your brain. You’ll be able to showcase your expertise on heating and cooling—and, many times, big publications will link back to your local HVAC website for free publicity (and backlinks!).
3. Create case studies
Lastly, a great way to garner backlinks for your HVAC company near Denver is to create case studies for past projects. Has your team ever installed a commercial HVAC unit in a local business? Do your customers love Trane products? Write up a case study explaining how you did it or why your customers love it, then post it. Potential customers love reading about how your processes work and you never know if Trane or some other group will pick it up and link back to your website.
Choose Beyond Blue Media for Full-Service Digital Marketing Near Denver, CO
Domain authority is important, but link building (the process by which you improve your DA score) takes time, effort, and determination. Need help? Choose Beyond Blue Media. We offer digital marketing services near Denver and beyond aimed at improving the online authority of your local businesses. Give us a call today at 970-691-6149 or contact us online.
Located in Fort Collins, we also provide full-service digital marketing for local and large-scale businesses throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.
