Take a moment to Google your business. What do you see? If you searched by name, you probably got your homepage to appear first. To the right, you might see a Google local listing with your contact information, photos, and reviews (if you’ve claimed your Google My Business profile!). Now, search like a new customer. Type in HVAC + your service area. What do you see? If a competitor appears first, read on.
3 Ways For Your HVAC Company Rank on Page One
A majority of searchers won’t go past the first page of results on Google. In order for an organic search to work for your business, you need to rank on page one. For your business to thrive, you’ll want to aim to rank in the first three spots. So, how do you get there?
Here are three strategies for appearing on page one of a Google result for your specific service areas:
- Pay-per-click advertising
- Search engine optimization
- Local search engine optimization
Pay-per-click advertising
Looking for quick results? Paying for Google Ads is one of the quickest ways to soar to page one—but only if you know how to set them up for success. If done correctly, within three months of PPC advertising you could see your website clicks soar—and you should be seeing an increase in customers for AC repairs, HVAC maintenance, and whatever other services you choose to target. Isn’t that cool?
Search engine optimization
Search engine optimization (SEO) campaigns are another way to put your company on page one. However, this process can take anywhere from a few weeks to several months to deliver quality results. You’ll need to think about keyword strategy, target audiences, and regular content updates on your HVAC company’s website. In terms of Google search, proper SEO is the long game. Still, optimizing your website for search engines by focusing on SEO strategies for HVAC companies will return results at a relatively low cost.
Local search engine optimization
Local SEO is also an important strategy to grasp if you’re looking to rank on page one—especially when you’re focusing on specific service areas. As a Google user, you’ve probably searched for “Italian restaurants” or “plumbing repairs” and noticed that they use your location data to display nearby businesses. Your HVAC company can utilize this knowledge to rank higher for local searches, too.
To get started, you’ll need to update your NAP (name, address, phone number) citations across the Web. You’ll also need to claim your Google My Business profile (if you have not already!). Once you’ve set up a profile and updated your business information, Google will use this to point nearby customers to the right places. If anything about your business changes—like address or phone number—make sure to update it on GMB. A great way to optimize your local results is to ask past customers to leave you a Google review.
Beyond Blue Media: Full-Service Digital Marketing near Fort Collins, CO
Many SEO and digital marketing companies promise you top-ranking websites, but can’t deliver results. Here at Beyond Blue Media, we tell you the truth about SEO and digital marketing. By working with you to understand search engines and the digital space, we create a digital marketing plan we can tackle together. When you’re looking for full-service digital marketing near Fort Collins, Beyond Blue Media is the one to call. Contact us online today or give us a call at 970-691-6149.
Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer digital marketing and SEO services across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.
