With any marketing endeavor, experiencing a return on investment (ROI) is incredibly important to the success of your business. You want to make sure you’re getting more of your marketing efforts than what you're putting in—so, you need to know what works and what doesn’t. So, how do you measure your digital marketing ROI?
What is Digital Marketing ROI?
Digital marketing ROI is the return on investment you receive from your digital marketing efforts. Think of digital avenues like SEO, email marketing, PPC, native advertising, social media…the list goes on!
With so many options on how to market your business in the digital space, it can be hard to tell where you should be spending your marketing budget. To help, you should know your digital marketing ROI, understand what marketing efforts you pursue, and be aware of your marketing results to help you optimize your campaigns and produce better results overall.
Focused efforts will help you save time and money—and get the most out of your online marketing budget—read on to learn how to get started.
How to Measure Digital Marketing ROI Based on Activity
When it comes to digital marketing, measuring success and ROI can get a little tricky. Different platforms have different metrics for you to measure—and, if you’re new to the digital marketing space, it can all seem a bit overwhelming. First and foremost, set measurable goals before you start tracking, then set a timeline for when you’d like to achieve them.
Not sure where to start? Here are 4 digital marketing platforms and what metrics to consider when measuring ROI.
Email Marketing
When you implement an email marketing strategy, you’ll need to track the following metrics to make sure it’s working in your favor.
- Open rate
- Click-through rate
- Unsubscribe rate
- Leads acquired
Social Media
When you implement a social strategy, you’ll need to track the following metrics to make sure it’s working in your favor.
- Engagement
- Click-through rate
- New followers
Blog Content
When you implement a blog strategy, you’ll need to track the following metrics to make sure it’s working in your favor.
- Overall traffic
- Clicks
- Time spent on page
- Actions
- Conversions
Landing Pages
When you add landing pages to your website, you’ll also need to track the following metrics to make sure it’s working in your favor.
- Overall traffic
- Unique visitors
- Returning visitors
- Clicks
- Time spent on page
- Actions
- Conversions
How Beyond Blue Media Can Help You Measure Digital Marketing ROI
Digital marketing ROI is one of the most accurate ways to measure the success of your marketing efforts over time. However, improving digital marketing campaigns starts by knowing where you stand with your current performance. Let Beyond Blue Media analyze your current website, social media, and various digital marketing efforts for performance. We’ll analyze your digital marketing efforts and let you know where you can improve to increase ROI fast. As a full-service digital marketing agency in Fort Collins, Colorado, we work with various small to medium-sized businesses to improve ROI every day. Give us a call at 970-691-6149 or contact us online to learn more.
We serve businesses throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.
