Have you taken a look at your HVAC company’s website lately? How does it measure up? Is it mobile-friendly? Does it have contact information in all the right places? Or, does it need a little TLC? Neglecting your website is a common mistake among small to medium-sized business owners. In the HVAC industry, you’re focused on heating and cooling problems—and your website is not always top of mind.
But, did you know that your HVAC website could be one of your best assets? If designed properly, HVAC websites can serve as a round-the-clock salesperson on your team. But, this only works if your website is working for you. So, what makes a good HVAC website?
6 Steps to Designing a Great HVAC Website
The best HVAC websites all have a few things in common—top-notch design, excellent functionality, and information in all the right places. To transform your HVAC website into a sales machine, start with these six steps.
1. Design a responsive site
First and foremost, your site has to function properly on any device—like desktop computers, mobile phones, and tablets. We recommend creating a responsive design that will resize itself to fit whatever device the customer is using. This creates a better customer experience overall—and gives your site a professional touch!
2. Explain your services
Your website is the best place to sell yourself and shed light on all of your services. Customers want to know what they can hire you for on the spot—and they want to be able to read more about it before calling. Create landing pages for every single service you offer—including HVAC installation, repair, replacement, maintenance, and more.
3. Provide customers with other valuable information
In addition to explaining your services, customers may also have questions about pricing, specific repairs, warranties, or types of manufacturers. Providing customers with easy-to-access information gives you more credibility. The best HVAC websites create landing pages or blog posts related to any and all questions customers may have—this can also help potential customers find you via a Google search.
4. Show off your best credentials
In addition to showing off past projects and explaining services, the best HVAC websites build trust by showcasing top credentials. Do you have NATE-certified technicians on staff? Has the Better Business Bureau (BBB) certified your company? These are recognitions you want to add to your website, trust us!
5. Highlight star customers and projects
Customer testimonials go a long way online. 84% of people trust online reviews as much as they trust the opinions of friends or family. Displaying positive customer reviews or client testimonials on your homepage can help effectively build trust in your business. (Plus, visitors who trust you and your website are more likely to give you a call when having HVAC issues!).
6. Present clear contact information
When new HVAC customers are searching for your company online, it’s often because they have an emergency. To ensure an easy customer journey, you must present contact information in a clear, concise way. On every great HVAC website, the phone number is prominently displayed and in plain text so customers can get what they’re looking for fast.
How Does Your Northern Colorado HVAC Website Perform?
Does your HVAC website stand up to the test? Is your site fully operational and responsive? Are you regularly blogging and adding value for your customers? Let Beyond Blue Media test it out.
Give us a call at 970-691-6149 or fill out our online contact form! We can analyze your current HVAC website and give you advice on the next steps. Or, we can get started building you a new HVAC website or optimizing your current one—see how we can help here!
Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer HVAC websites and digital marketing services to businesses across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, Longmont, and surrounding areas.
