Pay Per Click Advertising

Maximize ROI for Google, Meta, & LinkedIn Ads

Paid digital ads, also known as pay-per-click advertising, can be an excellent way to get more leads in a relatively short timeframe. But in order to get the most out of platforms like Google or Facebook Ads, you need a management partner who understands their bidding algorithms and can ensure a healthy ROI.

Beyond Blue Media’s PPC experts not only have a firm grasp of these bidding systems but also have the experience to build complementary ad campaigns that get you in front of the right users without wasting ad spend. Contact us today and learn how we can start sending more qualified leads your way with PPC advertising!

What Can We Help You Sell?

PPC Management that Gives You More

Paid Advertising
Built for Your Business, Not Everyone Else

Platforms like Google and Meta like to frame their ad services as simply paying for leads, but the reality is more complicated. These ad platforms rely on an algorithmic bidding system to spend your money, and if you don’t understand how this system works, you’ll be burning through thousands of dollars in ad spend before you see one quality lead.

Instead of trusting Google or Meta to manage your budget, our digital ad experts conduct extensive cost comparisons and other market research to design an ad campaign that doesn’t just bring you leads in the short term but is geared to get even more efficient and effective over time. Instead of having Google or Meta guess how to spend your budget each month, our campaigns are built to actively teach these platforms how to best spend your budget so you get a reliable flow of quality leads at a reasonable cost.

Learn More About Our PPC Approach

Find Your Audience

PPC Advertising Platforms

What PPC Platform is Right For My Business?

Google Ads Management

Meta Ads Management

LinkedIn Ads Management

Defining Your Marketing Goals / Beyond Blue Media

Google Ads is a popular and effective advertising platform that allows for the creation of multiple ad types that show up when users type in targeted keywords and phrases. The platform supports both B2C (business to consumer) or B2B (business-to-business) advertising. Since it is so popular, competition in certain industries and areas can push costs per click higher, so you need a trusted management team that knows Google’s ins and outs to get the highest quality leads for the best price.

Transparency in the Agency’s Performance Metrics / Beyond Blue Media

Facebook ads are great for building brand awareness, showcasing special offers, sales, or local events, and encouraging direct purchases. Facebook’s advanced targeting metrics allow you to drill down and target users based on age, interests, hobbies, and other demographic data, allowing you to target your ideal audience directly.

Discussing Financial Aspects / Beyond Blue Media

LinkedIn is an effective platform for B2B advertising, as businesses can directly target the people with purchasing power at their respective companies. LinkedIn advertising doesn’t involve waiting for someone to search for your product on Google, and it avoids the guesswork of trying to reach these individuals on Facebook. Get in front of actual decision-makers faster with strategic LinkedIn advertising from BBM!

Full-Service PPC Advertising

Other Paid Advertising Services

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Bing Ads

Bing is often thought of as Google’s little brother, as its market share is dwarfed by the Alphabet search engine. That doesn’t mean people aren’t using it, and you can still benefit from high-intent keyword targeting. Due to the less competitive nature, costs per click for Bing ads are often lower than Google. Have a quick chat with BBM today to find out if Bing ads are right for your business.

Local Service Ads (LSA)

Local Service Ads are similar to Google ads, but they are placed even higher on the search results page and come with a barrier to entry. In order to be eligible for LSA placement, your business must meet a list of criteria provided by Google, including background checks, submitting insurance and licenses, and other documents that vary by industry. They come with a “Google Guaranteed” badge and operate on a cost per lead basis.

Google Product Advertising

Google’s product advertising places specific product ads in a gallery above organic results for product-related searches. An essential part of e-commerce digital marketing, these ads rely on properly configured product pages and a seamless online shopping experience. We’ll help get your e-commerce website and Google product ads dialed in so your brand can start appearing in front of more potential customers.

Youtube Advertising

YouTube, a product of Google, allows us to target individuals based on their interests through the content they watch. With effective video content we can effectively engage new customers, improve brand consideration, and drive meaningful conversions.

Retargeting Campaigns

Retargeting campaigns focus on customers who have left carts empty, made a purchase months ago, or haven't visited in a week or more. It’s possible to use these campaigns through Google or Facebook with personalized messages to encourage purchases. Tracking customer information and using precise targeting techniques increases the chance of making a sale.

Why Us?

We Are People-First Marketers

At Beyond Blue Media, we are a people-first marketing agency committed to helping every one of our partners meet their business goals. In the age of AI and robot agents, we know that all this great technology is nothing without brilliant, creative, and kind humans who can leverage modern tech to create the best outcome for your business. Every day, we grow businesses, empower employees, and impact generations. We are Beyond Blue.

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