Answer Engine Optimization (AEO)
Cutting-Edge AI Search Optimization Services
These days, getting found online is about more than just ranking in search engines, being active on social media, and paying for ads. People are now searching for products and services in more dynamic ways than ever, and that includes using AI-powered “answer engines” like ChatGPT, Perplexity, and more. These “answer engines” use AI tech to scour the internet and provide a single, direct answer to a user's query, as opposed to the traditional method of combing through search results.
Whether you’re a business owner who’s never heard of “answer engines” or you know what they are and want to get your website to appear in one, Beyond Blue Media is the team to call! We offer cutting-edge answer engine optimization services that can get you cited in Google’s AI Overview and AI-powered platforms like ChatGPT and others. Get head and shoulders above the competition and future-proof your marketing with AEO services from Beyond Blue Media.
Our AEO StrategyWhether you’re a business owner who’s never heard of “answer engines” or you know what they are and want to get your website to appear in one, Beyond Blue Media is the team to call! We offer cutting-edge answer engine optimization services that can get you cited in Google’s AI Overview and AI-powered platforms like ChatGPT and others. Get head and shoulders above the competition and future-proof your marketing with AEO services from Beyond Blue Media.
01 / Strategy
Answer Engine Optimization:
What is AEO and Why Do You Need It?
An “answer engine” is a platform that prioritizes direct answers to user searches rather than showing a list of options to sift through, as most search engines have historically done. Examples of modern answer engines are OpenAI’s ChatGPT, Perplexity, and even Google’s AI Overview, which has effectively turned Google from a search engine into a hybrid search/answer engine.
The rise of “answer engines” and similar tech has in turn given rise to a new term, “answer engine optimization.” Playing off the traditional practice of search engine optimization (SEO), where you optimize your website to have it rank higher in Google search results, “answer engine optimization” (AEO) refers to specific practices that help websites and web content appear in AI-driven or answer engine results.
So how is this done? At Beyond Blue Media, our dedicated team of marketing professionals understands the digital signals that answer engines look for when showing results to users. We meet you where you are, and will recommend specific updates and changes that will allow answer engines (as well as standard search engines) to pick up your content and show it to people who are waiting to become your customer.
-Have an HVAC business and want to dominate the local competition in AI search? We can do it.
-Are you the primary source of information for an innovative new technology? We’ll make sure these AI platforms know to go to you first.
-Want the answer engines to know YOU’RE the authority in custom home building? We can help with that, too.
Our team is here for one purpose: to bring your business maximum exposure, and we do it by leveraging our years of experience, understanding of new technology, and building close relationships with you, your brand, and your audience.
Contact UsThe rise of “answer engines” and similar tech has in turn given rise to a new term, “answer engine optimization.” Playing off the traditional practice of search engine optimization (SEO), where you optimize your website to have it rank higher in Google search results, “answer engine optimization” (AEO) refers to specific practices that help websites and web content appear in AI-driven or answer engine results.
So how is this done? At Beyond Blue Media, our dedicated team of marketing professionals understands the digital signals that answer engines look for when showing results to users. We meet you where you are, and will recommend specific updates and changes that will allow answer engines (as well as standard search engines) to pick up your content and show it to people who are waiting to become your customer.
-Have an HVAC business and want to dominate the local competition in AI search? We can do it.
-Are you the primary source of information for an innovative new technology? We’ll make sure these AI platforms know to go to you first.
-Want the answer engines to know YOU’RE the authority in custom home building? We can help with that, too.
Our team is here for one purpose: to bring your business maximum exposure, and we do it by leveraging our years of experience, understanding of new technology, and building close relationships with you, your brand, and your audience.
Research: Understanding Your Audience
We’ll start by reviewing your website and other online content to see how well it currently aligns with what answer engines are looking for. Then, we’ll work with you to understand your audience, pairing it with our research and knowledge of which AI platforms your audience uses and how to get in front of them.
Execution: Filling in the Gaps
Next, we’ll prepare and execute a strategy to put in place any and all missing signals, whether that’s branding, more helpful content, better site structure and appearance, social media recommendations, improvements to your Google Business Profile—there is generally no shortage of opportunities to get better in the eyes of both answer engines and users, and we’ll make sure you know about them all. No matter what industry you’re in, this AEO strategy is designed to highlight your strengths and put you in the best position to be cited in AI search results.
Tracking: Bring On the Results
As with traditional SEO, this usually does take some time—typically in the 3-6 month range, although it can happen sooner—but the thrill of being ChatGPT’s go-to response for questions related to your business is well-worth it, and the extra business over time won’t hurt, either.
And we’ll show you exactly how our AEO services have helped your business grow, with real-time tracking on AI search hits tied to your Google Business Profile, Google Analytics, and other tracking tools that can even allow you to see how exactly how much revenue appearing in AI searches has brought in, and which pages and services are converting from AI search. It’s not magic—it’s just good digital marketing!
Understanding your baseline metrics equips us with the insights to tailor our approach to your digital landscape. It ensures that every decision and strategy implemented is data-driven and aimed at effectively enhancing your online presence. This initial step sets the tone for a campaign that is rooted in reality, with clear benchmarks for measuring progress and success.
And we’ll show you exactly how our AEO services have helped your business grow, with real-time tracking on AI search hits tied to your Google Business Profile, Google Analytics, and other tracking tools that can even allow you to see how exactly how much revenue appearing in AI searches has brought in, and which pages and services are converting from AI search. It’s not magic—it’s just good digital marketing!
Understanding your baseline metrics equips us with the insights to tailor our approach to your digital landscape. It ensures that every decision and strategy implemented is data-driven and aimed at effectively enhancing your online presence. This initial step sets the tone for a campaign that is rooted in reality, with clear benchmarks for measuring progress and success.
03 / Case Studies
Proven AEO Results from BBM
Lots of agencies say they’re cutting edge and say they’re ready for AI search. But at BBM, we’ve already walked the walk. Here are several examples of how we’ve helped small and mid-sized businesses get cited in AI overviews and answer engines.
Case Study 1: Local Honey Company
BBM helped a local honey producer dominate local AI search results in Perplexity and ChatGPT:
Case Study 2: Custom Home Builder
Custom home builders operate in a tight and competitive market, especially in growing areas like Northern Colorado. Through diligent attention to strategy and detail, we were able to produce authoritative content that got this builder cited in both ChatGPT search and Perplexity’s results for questions about average home remodeling costs in their area:
Case Study 3: Commercial Door Company
This case study shows how the quality and type of content matters even more in the age of AI search. Our team put together a successful content marketing strategy for this local commercial door installer. After about 6 months of strategic content creation and addition, this business is being cited in Google’s AI Overview for “ADA door installers,” a critical service item. Our strategy has also resulted in this client being the number-one business cited by ChatGPT for “commercial door company” in San Francisco:
04 / Congruency
Is AEO Right for You?
Answer engines are still extremely new technology, and as they become more commonly used we’ll get a better idea of when they may or may not be the right fit for a given business. As of now, however, ranking in AI searches is immensely valuable for businesses of all stripes, as these platforms can be thought of as the next evolutionary step for search engines—and of course, everyone wants to be on those.
AI searches do have some important limitations in that they can only display a small amount of information at one time, and their results can be a bit inconsistent. But even if the competition is fierce—as it is with regular search engines, too—and it’s unlikely your fledgling business will be AI’s go-to answer for “roofing supplies,” just the action of optimizing your site for this technology TODAY puts you in a better position for the future evolution of search. When more and more users decide to use answer engines instead of Google, you’ll be ready and waiting to get their business.
Like SEO, AEO is hands-down a powerful tool for most businesses, even if it’s relatively new. If you want to future-proof your digital marketing and reach more customers in places you may not have even realized they exist, reach out to Beyond Blue Media today. We’ll get you leveled up for the next generation of searchers.
Contact UsAI searches do have some important limitations in that they can only display a small amount of information at one time, and their results can be a bit inconsistent. But even if the competition is fierce—as it is with regular search engines, too—and it’s unlikely your fledgling business will be AI’s go-to answer for “roofing supplies,” just the action of optimizing your site for this technology TODAY puts you in a better position for the future evolution of search. When more and more users decide to use answer engines instead of Google, you’ll be ready and waiting to get their business.
Like SEO, AEO is hands-down a powerful tool for most businesses, even if it’s relatively new. If you want to future-proof your digital marketing and reach more customers in places you may not have even realized they exist, reach out to Beyond Blue Media today. We’ll get you leveled up for the next generation of searchers.
05 / Why Us?
Meet the Team
At our agency, we prioritize data analysis and staying up-to-date with industry trends to deliver positive outcomes. We guarantee measurable and tangible results over time, which we will track and share with you. We would be delighted to showcase our skills by working for you and demonstrating our value.
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