Local SEO for Home Services
There’s no doubt that the competition is fierce for local services, and it’s also tough to get an edge—after all, everyone says they do the best work, have the best tools, and the most affordable pricing. So, how do you truly get ahead?
The answer is not simply to implement cookie-cutter best practices. Instead, it lies in making sure your marketing reflects a deep understanding of your local and regional audience, and is calibrated to get maximum exposure and results for your budget. Want to know what we mean? Read on to see how we’ve helped grow home service businesses right in our backyard and across the country.
What Does Good SEO for Home Services Look Like?
Home is where the heart of your business is; no matter what part of it you service, your goal is to reach as many homeowners in your service area as possible. We all know homeowners use Google and other search engines to find businesses like yours; however, what you might not know is that they also search YouTube (to see if they can do it themselves, perhaps), Reddit (for a similar purpose or to see what locals say about a certain business), and even social media.
Location pages on your website can help with this, but they can’t just be any location pages. They have to demonstrate a deep understanding of the community you’re serving, and should try to engage with that audience on their level. This means including specific neighborhood references and references to popular local landmarks (lakes, parks, museums, etc.).
Reviews are of course another critical component of a successful SEO strategy in the home service industry. Get reviews on as many platforms as you can, including Google, Angie’s List, Yelp, and any other local review sites. Make sure you tell every customer about a review, offer discounts for referrals, and build a portfolio of case study photographs that demonstrates the quality of your work and professionalism.
If hitting all the fine points of this strategy seems beyond you, call Beyond Blue! Our experienced SEO team will develop a tailored strategy to get your business where it needs to go.
Read on below to see how we walk the walk and got more business through the door of home service companies, no matter where they are.
A small, family-owned HVAC company with a noindexed website started a strategic SEO campaign in August 2024 and has since incorporated paid advertising through Google Ads.
SEO Strategy Implemented:
- Completed a technical audit and keyword research to guide new core service pages.
- Published six new service pages from August to December 2024 to improve organic visibility.
- Maintained a monthly blog schedule to support ongoing SEO growth.
- Ran a citation-building campaign for stronger local search authority.
- Conducted bimonthly website sweeps to ensure site health and performance.
- Replaced stock images with real company photos for better brand trust.
- Added five new service pages in June 2025 (awaiting client approval at the time of this report).
- Managed Google Business Profile monthly (images, posts, NAP, tracking URL) to boost local engagement.
Results
- Keyword Growth: Increased from 10 to 185 ranking organic keywords in 10 months (August 2024-June 2025).
- GBP Website Clicks: 122% increase over the last 3 months vs. prior period.
- GBP Calls: 144 calls made from the GBP from February to July
- Form Submits Increased: 612% increase from 8 to 57 form submits
Additional Notes
- Client is very active on TikTok account, with over 1.6k followers
- Has over 240 5-star reviews on GBP listing
- Dozens of recommendations from nextdoor
- Highlighted on the Berthoud Chamber of Commerce website
- Hint - You should do these things too!
We launched a brand new website for a new pest control company in January 2025 as part of a strategic SEO partnership.
SEO Strategy Implemented:
- A new WordPress website was launched in January 2025.
- Created and published 10 new service pages between February and March 2025 to target high-intent local keywords.
- Began posting two blogs per month to build topical authority and support long-tail keyword rankings.
- Conducted bimonthly website sweeps to ensure site health and performance.
- Initiated monthly Google Business Profile (GBP) management to improve local visibility and engagement.
- Launched a citation-building campaign to boost local search authority and ensure consistent business information across online directories.
Results
- Keyword Growth: Increased from 4 to 33 ranking organic keywords in just four months (Jan–May 2025).
- Impression Surge: Achieved a 795% increase in non-branded impressions through improved keyword targeting and content expansion.
- User Engagement: Engaged organic sessions rose by 54% over the past 90 days compared to the previous period.